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Jesse Sampley (00:01.803)

right, good deal here. All right. Well, Adam, welcome to the Meridian Pursuit Builders podcast. Why don't you give our listeners a little bit about your background and and about the company, where you guys are located, and kind of the elevator pitch if someone said, Adam, what do you guys do? Yeah, yeah, yeah. That's a hard that's a hard pitch.

Adam Galbraith (00:15.054)

Yeah.

Okay. Yeah, yeah. Yeah. That's a hard, that's a hard pitch. no, I mean, what do we do? my name's Adam. I'm the owner of ARG contracting. I do have a business partner. His name's Daniel Mallison. He was my best friend. he's been my best friend for a long time. What's funny is I met him in a pre a Carpentry Apprentice class together, and we kind of hit it off as buddies. That was the first day we met, and now we own this company together, and that was probably 12 years ago.

Jesse Sampley (00:30.368)

He was my best friend. he's been my best friend for a long time. What's funny is I met him in a pre-a carpentry apprentice class together. And we kind of hit it off as buddies. That was the first day we met, and now we own this company together, and that was probably 12 years ago. my, you know, path into this has been a little bit funny. I I kind of honestly grew up not having a freaking clue what I wanted to do. I didn't have a father who was a

Adam Galbraith (00:47.418)

my, you know, path into this has been a little bit funny. I I kinda honestly grew up not having a frickin' clue what I wanted to do. I didn't have a father who was a carpenter or was in this industry. I kinda had naturally gravitated towards construction industry and did different, many different construction jobs. And then I went, as I mentioned, I went to that class with my buddy Dan and we became, you know.

Jesse Sampley (01:00.267)

Carpenter or was in this industry, I kind of had naturally gravitated towards construction industry and did different, many different construction jobs. And then I went, as I mentioned, I went to that class with my buddy Dan, and we became, you know, I think when we were done that course, we were second-year carpenters. And then I actually hurt my back really bad. And when I hurt my back, work safe, which was our version of

Adam Galbraith (01:16.638)

I think when we were done that course, we were second year carpenters. And then I actually hurt my back really bad. And when I hurt my back, work safe, which is our version of, I think, what's your guys' OSHA there? So, like our version of of OSHA was like, Hey, your back's fucked up and you can't continue to be a carpenter, basically. So they're like, if you continue in this trade, we're gonna not cover you.

Jesse Sampley (01:27.657)

Think what's your guys' OSHA there? OSHA, yeah. So, like our version of OSHA was like, Hey, your back's fucked up, and you can't continue to be a carpenter, basically. So they're like, if you continue in this trade, we're gonna not cover you. So then I was like, Okay, well, now I need to do something else. So they actually got me into health and safety, and they paid for me to become a health be like a health and safety officer. So then I went to school for that and I did that, and I work in

Adam Galbraith (01:41.889)

So then I was like, okay, well, now I need to do something else. So they actually got me into health and safety. And they paid for me to become a health, be like a health and safety officer. So then I went to school for that and I did that. And I worked in health and safety for probably five years, six years. And I was making really good money and it was a good job. And I was very integrated in construction still. So it was an easy transition, truthfully. and it and it, you know.

Jesse Sampley (01:56.48)

health and safety for probably five years, six years. And I was making really good money. And it was a good job. And I was very integrated in construction still. So it was an easy transition, truthfully. and it and it, you know, it was a good, it was a good gig for a long time. And then I kind of moved up the ladder in that. And I was going to, I was literally going to meetings for like four or five hours with the company. And then

Adam Galbraith (02:11.426)

It was a good it was a good gig for a long time. And then I kind of moved up the ladder in that. And I was going to I was literally going to meetings for like four or five hours with a company. And then we would go to another meeting about that meeting. And I'm like, what the fuck are we doing, dude? How's this what we do here? Like I was like, I just we're like and and so on the side of this, I had I had bought some properties and I was

Jesse Sampley (02:23.581)

We would go to another meeting about that meeting, and I'm like, what the fuck are we doing, dude? How's this what we do here? Like I was like, I just went like and and so on the side of this, I had I had bought some properties and I was I would renovate my properties and then rent them up. And so I was kind of doing that on the side. And I I you know, I I started getting a couple of my friends who were like, Hey, could you like do my bathroom? Could you do my kitchen? Could you whatever? And I was like,

Adam Galbraith (02:36.786)

I would renovate my properties and then rent them out. And so I was kind of doing that on the side. And I I, you know, I I started getting a couple of my friends who were like, hey, could you like do my bathroom? Could you do my kitchen? Could you whatever? And I was like, sure, I'll help you out. And I'm like, so I'm working this safety manager position and like doing these jobs on the side. This went out for like a year and a half. And then a good buddy of mine, Jarell, comes up to me and he is a plumber I was working at at the time and he goes, dude, why aren't you doing this as your job?

Jesse Sampley (02:50.525)

Sure, I'll help you out. And I'm like, so I'm working in this safety manager position and like doing these jobs on the side. This went out for like a year and a half. And then a good buddy of mine, Jarrell, comes up to me and he's a plumber. I was working and he goes, Dude, why aren't you doing this as your job? And I was like, I don't know. And then I was like, okay, I'm sick of what's happening in my other job. And we kind of just decided to part ways. And then

Adam Galbraith (03:06.146)

And I was like, I don't know. And then I was I was just like, okay, I'm sick of what's happening in my other job. And we kind of just decided to part ways. And then what's funny, how I really realized I was meant to do this is I literally started my company, ARG, which is my name, Adam Ross Galbreth. And I started my company, and then like four weeks later, three weeks later, I won twelve or ten thousand dollars worth of Milwaukee tools. And it was like, it was just like

Jesse Sampley (03:17.702)

What's funny how I really realized I was meant to do this is I literally started my company, ARG, which is my name, Adam Ross Galbreth. And I started my company, and then like four weeks later, three weeks later, I won twelve or ten thousand dollars worth of Milwaukee tools. No way. Like it was just like, dude, it was like dog was like, dude, this way you're supposed to be good. It was just a crazy, you know, pro and then so it was like, okay, and and then honestly, I wish I could tell you like our our

Adam Galbraith (03:36.003)

Dude, it was like God was like, dude, this is what you're supposed to doing. It was just a crazy, you know, process. And then so I was like, okay. And and then honestly, I wish I could tell you like our our transition to what we've become was like this brilliant master plan by me, but it wasn't. I I I got in with a designer in town who who who gave me a couple jobs and we did a really good job on those jobs with the designers. And then the designers passed us to the next people.

Jesse Sampley (03:47.24)

transition to what we've become was like this brilliant master plan by we but it wasn't i i i got in with a designer in town who who who gave me a couple of jobs and we did a really good job on those jobs with the designers and then the designers passed us to the next people and the next people and then it just kind of snowballed into being like we're getting pretty good jobs because of these designers. and then yeah one thing led to the next and as we kind of had started doing that

Adam Galbraith (04:03.512)

And the next people, and then it just kind of snowballed into being like we're getting pretty good jobs because of these designers. and then yeah, one thing led to the next. And as we kind of had started doing that, I knew the transition for the company had to be like, okay, well, we need to build houses. Like, that's gotta be the transition. So then I was just like, Okay, I'm gonna get my builder's license now. And in Canada, it's a little different. I have to go to school and do this some some crap to get your license. So I'm like, I'm just gonna do that. And then

Jesse Sampley (04:16.111)

I knew the transition for the company had to be like, okay, well, we need to build houses. Like, that's gotta be the transition. So then I was just like, okay, I'm gonna get my builder's license now. And in Canada, it's a little different. I have to go to school and do this some some crap to get your license. So I'm like, I'm just gonna do that. And then what's funny is literally as I got my license, there was the massive forest fire here and like 200 houses were lost. So then I was able to get like five or six of those, and then we just

Adam Galbraith (04:31.34)

What's funny is literally as I got my license, there was a massive forest fire here and like 200 houses were lost. So then I was able to get like five or six of those. And then we just dude, again, it just snowballed from there. Okay, now we're building houses. It went really well. And and I'll tell you, I learned some lessons in that. I remember getting all these houses in the first year that I got my builder's license. And a couple of my staff were like, You're fucking crazy. What are you doing?

Jesse Sampley (04:45.904)

Dude, again, they just snowballed from there. Okay, now we're building houses. It went really well. And and I'll tell you, I learned some lessons in that. I remember getting all these houses in the first year that I got my builder's license. And a couple of my staff were like, You're fucking crazy. What do you do? You know, and I'm like, We'll figure it out, dude. We'll figure it out. And and what's funny is we ended up getting like five-star reviews from every single one of those clients. They all went great, but I learned some freaking lessons. You know what I mean?

Adam Galbraith (05:00.78)

Like, you know, and I'm like, we'll figure it out, dude. We'll figure it out. And and what's funny is we ended up getting like five star reviews from every single one of those clients. They all went great, but I learned some freaking lessons. You know what I mean? Of of how we should have processed some things differently, maybe how we would have finished some things differently. And at the end of the day, we've always had the the mindset of like, it's my name. It's literally my name on what we build. And and I'm not afraid, and I hate I should I don't even want to say this online, but it's the truth. I'm not afraid to lose money to do the right thing.

Jesse Sampley (05:13.057)

Of how we should have processed some things differently, maybe how we would have finished some things differently. And at the end of the day, we've always had like the mindset of like, it's my name, it's literally my name on what we build. And and I'm not afraid, and I hate I should I don't even want to say this online, but it's the truth. I'm not afraid to lose money to do the right thing. And it is what it is. And so like I I I we still did okay on all those houses. My margins weren't as great as they should have been. But I was really happy with the product they gave every one of those finds.

Adam Galbraith (05:29.846)

And it is what it is. And so like I I I I we still did okay on all those houses. My margins weren't as great as they should have been. But I was really happy with the product they gave every one of those clients. And so at the end of the day, it is what it is. And it was lessons learned. And we've we've developed better systems and, you know, used other programs to help us like grow in those directions of what we did in those projects. So that's kind of been like the the Yeah, go ahead.

Jesse Sampley (05:40.301)

And so at the end of the day, it is what it is. And it was lessons learned and we've we've developed better systems and you know, use other programs to help us like grow in those directions of what we did in those programs. You touched on the if I can just interrupt you for a second, you you touched on something super important, which was it's worth it to lose money sometimes, which speaks to like your integrity. That's a really when it's money in your pocket, like that's nice to say on a podcast sometimes, but like that's money in the bank.

Adam Galbraith (06:03.459)

Yeah.

I I know, I know, yeah.

Jesse Sampley (06:10.242)

Like how do you have that kind of commitment or that kind of that kind of integrity? My whole thing is it's funny. I I grew up with my grandpa, his name is Gabriel, and my grandparents meant the world to me. And my I would say, you know, my grandpa was the builder for me who he built playgrounds and did stuff when I was a kid and and that's who he was. And I just like I just feel like I've and I tell my guys this, it's not about this job, it's about the next job. And if every job you do the right thing

Adam Galbraith (06:14.306)

Honestly, that my whole thing is it's funny. I I grew up with my grandpa, his name is Gabriel, and my grandparents meant the world to me. And Mike, I would say, you know, my grandpa was the builder for me who he built playgrounds and did stuff when I was a kid, and and that's who he was. And I just like I just feel like I've and I tell my guys this, it's not about this job, it's about the next job. And if every job you do the right thing.

That compounds. And then people just tell the next people to work with you. And that's what's happened. And I and I and it does suck to lose money. And sometimes you hate to do that. But I'm like, if we've done this and we should have done it differently or we should have done it better, it's not their fault. It's our fault. And we should just lose some freaking money, but get a great review and get someone to tell the next person to hire us because we did the right thing. To me, that's just the that's just how you should do it. And so I think a lot of that is why we've had the success and we get the calls that we do.

Jesse Sampley (06:39.735)

That compounds. And then people just tell the next people to work with you. And that's what's happened. And I and I and it does suck to lose money. And sometimes you hate to do that. But I'm like, if we've done this and we should have done it differently or we should have done it better, it's not their fault. It's our fault. And we should just lose some freaking money, but get a great review and get someone to tell the next person to hire us because we did the right thing. Absolutely. That's just that's just how you should do it. And so I think a lot of that is why we've had the success and we get the calls that we do.

Adam Galbraith (07:09.102)

To be honest. So yeah.

Jesse Sampley (07:09.827)

To be honest. There was I was talking to a builder yesterday. It was a hundred thousand dollar mistake. they poured the slab just a little bit too too low that it was supposed to. It was gonna have to add a third step to going into the home. And he said, I called the I called the customer, I told him, This I'm just making you aware of this problem, but this problem's already handled. And they're like, well, you know, how much is this gonna cost? He's like, That's not your problem. And he said that was he said that was probably the biggest

Adam Galbraith (07:22.454)

Yeah.

Adam Galbraith (07:31.288)

Yeah.

Adam Galbraith (07:35.958)

Yeah, I love that.

Jesse Sampley (07:39.456)

Like he said, I've always said for years, you know, that we're gonna, you know, fix the problems. He's like, that was probably the biggest, you know, decision I had to make where I was just like, Am am I really going to do this? And then he said, Yeah, of course I'm gonna do that. He said, you know, did it hurt my margins? Of course, but it protected our reputation, which is everything. And that's the long game, you know, if you're really in this for the right reason is hey, it it may be, you know I I have to show you this because what you just said. It's a step that's stock.

Adam Galbraith (07:46.296)

That's a hard one. Yeah. Yeah. Yeah.

Yeah.

Adam Galbraith (07:59.513)

Yeah yeah. And I was yeah. I gotta show you this. I I have to show you this because of what you just said. It's a st a thing that's stuck on my it's a fortune. And I don't know if you can read what that says, but it says a good reputation, a good reputation is more valuable than money. And that sits on my computer. And it's funny because that's the fucking truth, man. That's life.

Jesse Sampley (08:08.619)

My it's a fortune. And I don't know if you can read what that says. I can't read it. A good reputation is more valuable than money. And that sits on my computer. And it's funny because that's the fucking truth, man. That's life. And it's like that I love that that guy did that. It means the world to me that because it's the right thing. And they are gonna tell the next people, dude, this guy ate a hundred K because he made a mistake.

Adam Galbraith (08:23.862)

And it's like that, I love that that guy did that. It means the world to me that because it's the right thing. And they are gonna tell the next people, dude, this guy ate 100K because he made a mistake. And there's a part of that where you're just like, you're just doing the right thing. It is what and it sucks. But it's like, I don't know. I just I love that. I love that that's what he did. And and I hope I never have to lose a hundred K, but it is what it is, you know? Yeah.

Jesse Sampley (08:36.863)

Yeah. And there's a part of that where you're just like you're just doing the right thing. Yeah. It sucks. But it's like, I don't know. I just I love that. I love that that's what he did and well and some of the rip we're about to lose a hundred. It is what it is, you know? Yeah. Well, the it trickles down to like he was telling me yesterday that it trickled down to, you know, his trades saw that. his employees saw that, and you know, just the whole company culture

You know, kind of it kind of shook of just like, wow. You know, this is our our boss here is literally eating the money to do the right thing. and he said it it just it it was a it was a real critical time that it was a cool you know, it it changed the culture a little bit. He said everyone got a little bit tighter around that. I freaking love that, man. That's amazing. Well I've got I've got a couple just a real quick this is a real rapid fire, this or that. I want you to tell me tell me.

Adam Galbraith (09:12.238)

Yeah, I love that.

Adam Galbraith (09:20.206)

Yeah. Yeah. I frickin' love that man. That's amazing. I really do. That's yeah.

Adam Galbraith (09:30.808)

Sure. Love it. Love it. Okay.

Jesse Sampley (09:34.279)

Okay, here we go. Beach house or mountain house?

Adam Galbraith (09:39.096)

For me? Like it's for me? I guess be I guess beach. I don't like to be cold and I don't wanna go s be stuck in the mountains. So I'm saying beach. Yeah. Yeah. Black.

Jesse Sampley (09:39.957)

For me? Yeah, for you. I think it's for me. Yeah, you if you're going to if you're gonna build this I guess beach I don't like to be cold and I don't want to go be stuck your house. Okay, black windows, white windows.

Jesse Sampley (09:53.67)

Open concept or real defined rooms? I like open. I get both, but I like open. New build or full renovation?

Adam Galbraith (09:57.281)

I like open. I get both, but I like open.

Adam Galbraith (10:05.144)

I can answer this twice. I say new build. My business partner, Dan says renovation. He's i I think he's just more crazy with it. They're way more challenging. So, but I just I like new builds, I think they're they're better.

Jesse Sampley (10:05.941)

I gotta ask you this twice. I say New Build, my business partner Dan says renovation. He's I I think he's just more crazy with it. They're weach more challenging. So but I just I like New Builds. I think they're they're better. Okay, you've got the space for it. Are you doing a pool or are you gonna do an outdoor kitchen?

Adam Galbraith (10:22.37)

I'm doing a sport court. Like a basketball court or a hockey thing or something. That's what I would do. Yeah. I have a pool. I but the house I bought, I have a pool. It took me a year to go in it. My my wife does and other people. I'm like, it's a I don't care, dude. I don't know. I got other shit to do. I don't know. That's my opinion.

Jesse Sampley (10:23.75)

Sport court. There you go. Basketball court or a hockey or something. That's what I would do. Yeah. a pool. I with the house I bought, I have a pool. It took me a year to go in it. My my wife does other people. I'm like, it's a I don't care, dude. I don't know. I got other shit to do. How many times do you use it? Do you have kids?

Adam Galbraith (10:42.602)

I have no kids. the wife uses it more than I do, but I don't use it. I have twice three times a year. I don't use it, dude. That's stupid. To be

Jesse Sampley (10:43.828)

Jesse Sampley (10:48.242)

twice three times here. All right. Well, I've got I've got four kids. We had a pool down here and no one ever used it. It was the most bizarre thing. And we're here in Florida. No way. I don't know. It was just a thing. It was like when you have it, I don't know. okay two I just I don't know. Yeah. Two more. Are we going we going marble or are we going quartz in the kitchen?

Adam Galbraith (10:57.356)

No way. Yeah. Yeah. That's even crazier. Yeah. Yeah. Yeah. Yeah. Yeah. I agree. I I just I don't know. Yeah. Yep.

Adam Galbraith (11:12.878)

I'm gonna ask my wife. Whatever she wants. I think she would say I think she would say quartz, to be honest, but she probably wants marble.

Jesse Sampley (11:14.147)

That's my wife. I think she would say I think she would say quartz, to be honest, but she probably wants more. And then last one, smart home, you know, tech heavy on a smart home side or more legacy build. This thing's gonna last five hundred plus years.

Adam Galbraith (11:26.19)

Yeah.

Adam Galbraith (11:31.682)

I love technology, so I would say tech. I w I just wanna be like blinds and then they open or whatever. Like you know what I mean? I don't have that stuff now, but I think that would be cool.

Jesse Sampley (11:32.529)

I love technology, so I would say tech. I just want to be like blinds and they open or whatever. I don't have that stuff now, but I think that would be cool. Yeah. Well, good deal, man. Well, why don't you know as we kind of get back, you know, you've given us the story, you've kind of given us, you know, how you are today. Get it kind of tell us about the operation side of the business. You know, how how are you guys, you know, operating? how are you guys getting sales? How are you guys positioning yourself to

Adam Galbraith (11:42.274)

Yeah.

Jesse Sampley (12:00.55)

To customers, give us a view of that. Yeah, so you know what? I gotta be honest, and it kind of ties into what you said earlier today about like content. So when we started, we were we were getting basically just given jobs from designers. And that was working really well. But as we grew, I needed bigger jobs, right? Like it was like we have too many people, our overheads getting higher, we need to have bigger jobs, more stable employment for the guys. And so

Adam Galbraith (12:03.244)

Yeah, so you know what? I gotta be honest, and it kind of ties into what you said earlier today about like content. So when we started, we were we were getting basically just given jobs from designers. And that was working really well. But as we grew, I needed bigger jobs, right? Like and it was like we have too many people, our overhead's getting higher, we need to have bigger jobs, more stable employment for the guys. And so it was funny because Dan was like, dude, you we gotta do social media.

Jesse Sampley (12:29.731)

It was funny because Dan was like, dude, you we gotta do social media. And I was like, I don't wanna do that at all. And it's like we got it. And we like fight with each other about it. And he's like, You have to do it. And I was like, so then I was like, Okay, fine. And then so honestly, my my perspective changed on it dramatically. And I was like, My brain went to Okay, if I can dominate social media in my industry, I believe that will be very beneficial to me eventually. And I don't think that we are yet. I think it can grow.

Adam Galbraith (12:32.556)

And I was like, I don't want do that at all. And he's like, we got it. And we like fight with each other about it. And he's like, you have to do it. And I was like, so then I was like, okay, fine. And then so honestly, my my perspective changed on it dramatically. And I was like, my brain went to okay, if I can dominate social media in my industry, I believe that will be very beneficial to me eventually. And I don't think that we are yet. I think it can grow exponentially. But my point was I started to believe in it.

Jesse Sampley (12:58.989)

Exponentially. But my point was I started to believe in it a bit more. So we started to do it. And then it started to work. And we only have like ten thousand followers, no, it's not a lot. But it was like in our in our area compared to a lot of the other companies, they have like a thousand, not even five hundred. Wow. And so it's like we just started to started to get seen. And so that created opportunity and that created you know interactions with other

Adam Galbraith (13:01.962)

A bit more. So we started to do it. And then it started to work. And we only have like 10,000 followers. It's not a lot. But it was like in our in our area compared to a lot of the other companies, they have like a thousand, not even 500. And so it was like we just started to started to get seen. And so that created opportunity and that created you know, interactions with other business professionals. And then it just kind of snowballed a bit, right? And then I started to really understand that.

Jesse Sampley (13:24.964)

business professionals and then it just kind of snubbed a bit, right? And then I started to really understand that that it was an opportunity. And so that kind of started working for us to create getting some work. And then ultimately, you know, about a year and a half ago, we hired a really, I would say a much more much more professional marketing company that we work with.

Adam Galbraith (13:30.124)

that it was an opportunity. And so that kind of started working for us to create getting some work. And then ultimately, you know, about a year and a half ago, we hired a really, I would say a much more

much more professional marketing company that we work with that's really given us like we had a great lady before who did a lot for us and helped us kind of grow to where we were as a stepping stone. But we needed the next step. And so now like we get analytical reports of everything we do from every ad that we post, from our Google ads to our Facebook, social media, everything. And they're like, hey, this isn't working, this is hey, this is great, this wasn't. And and to me it really has changed, you know.

Jesse Sampley (13:50.477)

That's really given us like we had a great lady before who did a lot for us and helped us kind of grow to where we were as a stepping stone. But we needed the next step. And so now like we get analytical reports of everything we do. Every ad that we post from our Google ads to our Facebook, social media, everything. And they're like, Hey, this isn't working. This is hey, this is great, this wasn't. And and to me, it really has changed, you know.

Adam Galbraith (14:14.146)

How I look at a lot of things and how do I spend my money on marketing, which is huge. Like it's like hundreds of hundred and thirty thousand dollars a year for us or something or more. And so like those numbers, to me, I've always been like, I'll spend two million if it makes ten, right? Or whatever the num like like it's just a numbers thing. If the maths, then it is what it then yeah, yeah.

Jesse Sampley (14:14.937)

how I look at a lot of things and how do I spend my money on marketing, which is huge. Like it's like hundreds of a hundred and thirty thousand dollars year for us or something or more. And so like those numbers to me I've always been like, I'll spend two million if it makes ten. Right. Right? Or whatever the not like like it's just it's not yeah, if you have a formula that works, then yeah, it's the we've got that with a client now. It's just like, hey, tell me how much to spend if I'm trying to get, you know, this X result. Exactly. Yeah.

Adam Galbraith (14:41.29)

Exactly. Yeah. Exactly. So that's kind of how we've looked at it. And and I've been extremely impressed. So I would say that's how we've really adapted is the combination between social media has really helped us grow. And then I mean, we obviously do good work and we put everything on social media. And then their ability with marketing and Google ads and whatever, we we operate a system called Builder Trend, which I know you guys know.

Jesse Sampley (14:43.704)

Exactly. So that's kind of how we've looked at it. And and I've been extremely impressed. So I would say that's how we've really adapted is the combination between social media has really helped us grow. And then I mean we obviously do good work and we put everything on social media. And then their ability with marketing and Google ads and whatever, we we operate a system called Builder Trend, which I know you guys know. And that also that fill it facilitates all our leads so that people go who get directed to our websites.

Adam Galbraith (15:06.422)

And that also that fill it facilitates all our leads. So then people go who get directed to our websites can fill out forms and documents to be like, hey, I'm interested in renovation or a new builder or whatever, commercial projects. And then they kind of fill out that information and it funnels to our office staff, which then funnel the the leads that are bigger to me to deal with, and then the other leads that my team deals with. And then we kind of facilitate through that way. And it's been nice because as we've gotten bigger, we get to a little bit choose more of the jobs we want and kind of

Jesse Sampley (15:13.026)

can fill out forms and documents to be like, hey, I'm interested in renovation or a new builder or whatever, commercial projects. And then they kind of fill out that information and it funnels to our office staff, which then funnel the the leads that are bigger to me to deal with, and then the other leads that my team deals with. And then we kind of facilitate through that way. And it's been nice because as we've gotten bigger, we get to a little bit choose more of the jobs we want and kind of getting into more higher cost jobs. So that's been

Adam Galbraith (15:36.173)

getting into more higher cost jobs. so that's been that's been kind of the process for us in that. And and it's exciting. I yeah, it's that's kind of the way. And then obviously, you know, past clients is a huge one for us. We're looking at a pretty big like which would be easily the biggest development we've ever been a part of. That could start like next year or whatever. And those were all past clients who were like, hey, we think you're great. Could you do this? Are you interested in doing that?

Jesse Sampley (15:42.571)

That's been kind of the process for us in that. And and it's exciting. I yeah, it's that's kind of the way. And then obviously, you know, past clients is a huge one for us. We're looking at a pretty big like which would be easily the biggest development we've ever been a part of. That could start like next year or whatever. And those were all past clients. We're like, Hey, we think you're great. Could you do this? Are you interested in doing that? And so yeah, that's I mean, that and designers, I mean, it's funny how you know, the more I've

Adam Galbraith (16:05.28)

And so yeah, that's I mean that and designers. I mean, it's funny how you know, the more I've been in this industry, I really realize it's like it's what rooms are you in? You know what I mean? Like, are you talking to the right people? Are you getting the right interactions? And and those one coffee, one meeting, one podcast could just create so much for you. And people don't understand that. It's just like, and it even even I was on a builders podcast. This is funny how this is, but I was on another builders podcast about real estate.

Jesse Sampley (16:11.808)

been in this industry, I really realize it's like it's what rooms are you in? You know what I mean? Like are you talking to the right people? Are you getting the right interactions? And and those one coffee, one meeting, one podcast could just create so much for you. And people don't understand that. Yeah. It's just like, and it even even I was on a builder's podcast. This is funny how this is, but I was on another builder's podcast about real estate with my buddy Mac.

Adam Galbraith (16:34.54)

With my buddy Matt. And from that had created an opportunity from three guys who seen the podcast were like interested in us building to then me and Matt now work closely on other projects. Like, and that was just from them, same thing as you reached out to me. They reached out to me and we're like, yeah, let's do it. And then now we're friends and have created other opportunities. And it's like, that's the game, dude. It's just

Jesse Sampley (16:36.539)

And from that had created opportunity from three guys who seen the podcast were like interested in us building to then me and Matt now work closely on other projects. Like and that was just from them same thing as you reached out to me. They reached out to me and we're Yeah, let's do it. And then now we're friends and have created other opportunities. And it's like that's the game. It's it's like the old quote says, It's your network, not your net worth that really allows those opportunities to to flourish. That's so true. Yeah, a hundred percent. And then and I

Adam Galbraith (16:59.34)

Yes. Yeah. Yeah. A hundred percent. And and and I a strong believer in that. And then at the end of the day, I think if all those things tying into integrity and being a good person and doing the right thing, then you get more. Because people just know, like, hey, you're gonna there this guy's gonna take care of it. This guy's gonna lose the hundred K because it was the right thing to do. And when you people know that, they just like, okay, here, you gotta do this then, right? Like so to me, I think that's that's it.

Jesse Sampley (17:05.5)

strong believer in that. And then at the end of the day, I think if all those things tying into integrity and being a good person, doing the right thing, then you get more. Yeah. Because people just know like, hey, you're gonna there this guy's gonna take care of it. This guy's gonna lose the hundred K because it was the right thing to do. And when you people know that they just like, hey here, you gotta do this thing. Yeah. Like so well and it and it all compounds. You know, it's it sounds like it kind of started, you know, your your gateway was a little bit of the the social media.

Adam Galbraith (17:28.28)

Yeah.

Jesse Sampley (17:33.938)

What kind of content did you guys put out initially? 'Cause it's a lot of times the hardest part is just starting. And it's just like, you know, we don't really know how to start, so then they just delay it and then they feel the pressure and it's like, Well w how do we even do this? You know, do I have to s you know, spend five grand a month for a marketing agency, or is there something that we can just do today? That's a wicked question. I mean A it helps that I don't care if I look silly.

Adam Galbraith (17:34.242)

Yeah.

Yeah, yeah.

Adam Galbraith (17:44.856)

Yeah, yeah. Yeah.

Adam Galbraith (17:52.471)

Yeah, yeah, yeah. Yeah. So that's funny. That's a wicked question. I mean, A it helps that I don't care if I look silly, right? And you need to be okay with that on social media. I might look stupid one day or I might say things not in a great way or whatever. And it's like as long as your intentions are good and you're like being real, just be you. It's okay. And so like I had that approach. And I and honestly, what's funny is I think the transition from being in health and safety and whole having safety meetings with like three hundred people on a site.

Jesse Sampley (18:01.97)

Right. And you need to be okay with that on social media. I might look stupid one day or I might say things not in a great way or whatever. And it's like as long as your intentions are good and you're like being real, just be you. It's okay. And so like I have that approach. And I and honestly, what's funny is I think the transition from being in health and safety and whole having safety meetings with like 300 people on a site where I might say something that looks stupid, I was like, it is what it is. That helped me to be like, well, it is what it is. Like, you know. So I I think you just start.

Adam Galbraith (18:21.934)

Where I might say something that looks stupid. I was like, it is what it is. That helped me to be like, well, it is what it is. Like, you know. So I I think you just start and it's the old just do it, the old Nike slike. You literally just, hey, I'm at this job today. This is what we're doing. Tell people about what your life is, what's happening, why you're doing it, why you're going to this. Here's the client interaction. Here's a product they picked. Like there's a million pieces of content. And in the beginning, it's like, you just got to put it out.

Jesse Sampley (18:30.577)

And it's the old gifts do it, the old Nike s like you literally just hey, I'm at this job today, this is what we're doing. Tell people about what your life is, what's happening, why you're doing it, why you're going to this. Here's the client interaction, here's a product they pick. Like there's a million pieces of content. And in the beginning, it's like you just gotta put it out. And then and then you honestly, if you probably go way back to our beginning to now, it's so greatly improved. And we brought in marketing teams, and I have like professional cameramen who shoot our videos and

Adam Galbraith (18:46.956)

And then and then you honestly, if you probably look go way back to our beginning to now, it's so greatly improved. And we've brought in marketing teams. And I have like professional cameramen who shoot our videos. And it's like, you know, it's it's developed. But in the beginning, it was just like you're just sharing what's happening. And a lot of people are just interested in who you're working with, why you're working, what are you working on, what are you doing. And and in the beginning, maybe you're not getting much, you know, views in it.

Jesse Sampley (18:58.906)

It's like, you know, it's it's d developed, but in the beginning it was just like you're just sharing what's happening. Yeah. And lot of people are just interested in who you're working with, why you're working it, what are you working on, what are you doing. And and in the beginning maybe you're not getting much, you know, views in it, but eventually that like you said, it compounds. And then and then people start going, what are they doing now? What are they building now? Why is that? You know what I mean? And yeah, it shows that you're active. Yeah. It shows that you're active, like a lot of a lot of the some of the older builders

Adam Galbraith (19:12.792)

But eventually that like you said, it compounds and then and then people start going, what are they doing now? What are they building now? Why is that? You know what I mean? And so that's how it was it now. Yeah.

Jesse Sampley (19:28.75)

And you know you look up online and it's like, I don't know if these guys are active. In fact, the the builder that I was talking to yesterday, I I kind of assume that you know he maybe was retired or something. Come to find out he's building a ten million dollar home for someone famous. He wouldn't tell me who it was, but he was just like, If I told you, you would know who this guy is. And I was just like, How how are you not posting anything? You know, and it's just like, I mean, the people that know know.

Adam Galbraith (19:40.46)

Yeah.

Adam Galbraith (19:47.79)

Yeah.

Não é?

Adam Galbraith (19:54.968)

Yeah, yeah.

Jesse Sampley (19:58.151)

but the conversation that we were having yesterday was like my two year pipeline, you know, is not looking that great. He's like, I'm good for the next twenty-four months, but like after that I'm kind of looking at like, hey, where where's the next job gonna come from? Yeah. And so I don't think people realize that, man, you gotta show that you're active and there's different tools. The easiest tool is social media, because you can just do that yourself. But then, you know, once you see that there's a little bit of proof of concept.

Adam Galbraith (20:08.512)

Yeah, yeah, yeah, yeah.

Adam Galbraith (20:20.878)

Hundred percent. Yeah.

Jesse Sampley (20:24.568)

then you know you can do some Google ads, you can do some Facebook ads, you can do some TikTok ads, you can do, you know, joint venture partnerships with real estate agents. Like it can grow there, but like you just gotta start. And it's I think now with AI, it has kind of crippled people to thinking that they need some master plan that they can follow to a T and it's like they they just lose it rather than hey, just one time a day, shoot something, edit it when you got some free time.

Adam Galbraith (20:28.12)

Yeah. Yeah.

Adam Galbraith (20:36.664)

Yeah, yeah, I agree.

Adam Galbraith (20:45.43)

Yeah, yeah. Yeah. Yeah. It's

It's almost like the gym concept, right? Like where you're like, you just gotta go. It's better to lift some weights than none. I don't know. Right. And it's the same thing in the beginning of it. And as it compounds, it gets easier. Truthfully, it gets way easier, right? And and we had like I I in the beginning, once it kind of started, I brought in a content girl who would be like, Here's what we're doing. And she'd kind of be We're gonna film this, this, this, and that. And these are the ideas. And

Jesse Sampley (20:53.998)

It's almost like the gym concept, right? Like where you're like, You just gotta go. Yeah. It's better to lift some weights than none. I don't know. Right. And it's the same thing in the beginning of it. And as it compounds, it gets easier. Truthfully, it gets way easier, right? And and we had like I I in the beginning, once it kinda started, I brought in a content girl who'd be like, Here's what we're doing. And she'd kinda be We're gonna film this, this, this, and that. And these are ideas. And and I mean, that was the process. And now

Adam Galbraith (21:18.55)

And I mean that was the process. And now with all only thing I will say, and I l it took me a while to learn this and it was funny because that Harmozy guy, I like to follow him. I like a lot of his stuff, Alex Harmozy. And he was like me and Lena, his wife, film content one day a month. And I was like, dude, what are we fucking doing?

Jesse Sampley (21:21.657)

Well the only thing I will say, and I l it took me a while to learn this, and it was funny because that Harmozy guy, I like to follow him. I like his stuff, Alex Harmosey. And he was like me and Lena, his wife, film content one day a month. And I was like, dude, what are we fucking doing? Like I'm telling my I'm filming too much. There's too much shit happening. I'm I still have to like run the company. I'm not a freaking actor. Like I'm like this isn't the the info doesn't pay us for this. So like we need to do

Adam Galbraith (21:36.547)

Like I'm telling my I'm filming too much. There's too much shit happening. I'm like, I still have to like run the company. I'm not a freaking actor. Like, I'm like, you know what I mean? I'm like, I we like this isn't the the Insta doesn't pay us for this. So like we need to do so. Then finally, you know, my wife is like has really set a way better structure where I'm like, same thing. I'm filming like one time a month. I bring seven shirts. I go to seven different jobs. I I film all this content, update where we're at for each job or what we're doing or whatever. And then

Jesse Sampley (21:49.987)

So then finally, you know, my wife is like has really set a way better structure where I'm like, same thing. I'm filming like one time a month. I bring seven shirts. Nice seven different jobs. I I film all this content, update where we're at for each job or what we're doing or whatever. And then and then okay, I'm now done again for a while and I can get back to my job, which is the real job. You know what I mean? So that's been that was kind of the process. And another thing that I I think is funny, and we started doing

Adam Galbraith (22:05.9)

And then okay, I'm now done again for a while and I can get back to my job, which is the real job. You know what I mean? So that's been that was kind of the process. And another thing that I I think is funny and we started doing, and it's kind of a cheat code for us to get followers. And a lot of people, I don't think, realize it was I just started doing giveaways. I'm like, instead of me spending a cajillion dollar on my advertising, let's just give back $5,000 to Home Depot. And the whole thing is hey, if you're going to Home Depot, you probably have renovations or

Jesse Sampley (22:18.763)

And it's kind of a cheat code for us to get followers. And a lot of people, I don't think, realize it was I just started doing giveaways. I'm like, instead of me spending a fajillion dollar on my advertising, let's just give back $5,000 to Home People. And the whole thing is, hey, if you're going to Home People, you probably have renovations or doing something along those lines. And then it would be like, hey, like, follow, comment on our post, tell your friends about us. And then so we just started giving doing giveaways, which helped grow our followers. And it's funny because I've been telling my Dan, I'm like, dude, I'm gonna give a house away.

Adam Galbraith (22:34.818)

doing something along those lines. And then it would be like, hey, like, follow, comment on our post, tell your friends about us. And then so we just started giving doing giveaways, which helped grow our followers. And it's funny because I've been telling my dan Dan, I'm like, dude, I want to give a house away one day. Like I want to just like keep the process going where it's like, like this is what we do. And and we want to give back to the community in different ways. And I actually I actually had an idea which I thought was genius, but it was a bit challenging. We have a we have a company here called Mamas for Mamas and it's to help moms

Jesse Sampley (22:49.09)

Like I want to keep the process going where it's like like this is what we do and and we want to give back to the community in different ways. And I I actually had an idea which I thought was genius, but it was a bit challenging. We have a we have a company here called Mamas for Mamas and it's to help moms who have had tough times and they people donate money and whatever to them. And I was like, I want to donate a house that we give away. Like I was like, is there a way to do that? Like it would be a huge deal and a big thing, but I'm like, is there a way to do this and like help some mom and some way or whatever, right?

Adam Galbraith (23:02.83)

Who have had tough times and they people donate money and whatever to them. And I was like, I want to donate a house that we give away. Like, I was like, is there a way to do that? Like it would be a huge deal and a big thing. But I'm like, is there a way to do this and like help some mom in in some way or whatever? Right. So like again, this is big picture stuff. I couldn't do that right now to be transparent with where I'm in my company. But these are the visions where I'm like, is there a to do this? And and again, it's like, it's really you're just growing your brand.

Jesse Sampley (23:19.116)

So like again, this is big picture stuff. I couldn't do that right now to be transparent with where I'm in my company, but these are the visions where I'm like, is there a way to do this? And and again, it's like it's really you're just growing your brand. Like that's what that is. It's like a two part thing. You're doing good things, but you're also building your brand and they both go together well. They do. And so and they're supposed to go together. It's supposed to reflect who you are as a person, you know, because that will come out on the other side of the of the business. Totally.

Adam Galbraith (23:29.388)

Like that's what that is. It's like a two part thing. You're doing good things, but you're also building your brand and they both go together well. So yeah.

Adam Galbraith (23:42.658)

Yeah. Totally. Yeah, totally. Yeah.

Jesse Sampley (23:46.015)

Hopefully you're a good person because it will come out on the other end. Yeah, yeah yeah, exactly. It will, for sure. Yeah, I agree with that. Well, let's get into a little bit of the craftsmanship. You know, what you guys focus, how you're different than other builders, you know, what what are you when you're actually approaching a project, you know, how do you how do you guys differ from from the other guys?

Adam Galbraith (23:48.712)

Yeah. Yeah, you yeah, exactly. It will, for sure. Yeah, I agree with that.

Adam Galbraith (24:08.886)

Yeah, I mean I what I would say is being in construction for like 20 years, one of the biggest things I learned is construction's not like super hard. Like in it's got processes, it's like what's the biggest challenge in construction for me has always been communication. For people to understand what's happening. Why do I have to put in these beams? Has the like like clients don't understand has this engineered beam been put in right? Clients don't understand is like has the waterproof membrane for my shower been done right? They don't understand. What they do understand is communication.

Jesse Sampley (24:09.737)

Yeah, I mean I what I would say is being in construction for like twenty years, one of the biggest things that I learned is construction is not like super hard. Like in it's got processes, it's like what's the biggest challenge in construction for me has always been communication. For people to understand what's happening. Why do I have to put in these beams? Has the like like clients don't understand has this engineered beam been put in right? Clients don't understand is like has the waterproof membrane for my shower been done right? They don't understand. What they do understand is communication.

Adam Galbraith (24:38.518)

And that is what sets you apart is we our whole process for building is only cost plus. We don't give you any set numbers, but we're built on a hundred percent transparency. Any invoice, anything that we purchase for you, you get a C. This is our price, this is our margin, this is how long it took. We and again to touch back on builder trend, how we operate is I have a site super for every project. That project is monitored by site super. Every single day there's updated photos and documents of whatever happened on that job that day. Every, every

Jesse Sampley (24:39.39)

And that is what sets you apart. Is we our whole process for building is only cost plus. We don't give you any set numbers, but we're built on a hundred percent transparency. Any invoice, anything that we purchase for you, you get a C. This is our price, this is our margin, this is how long it took. We and again to touch back on Villar Trend, how we operate is I have a site super for every project. That project is monitored by Site Super. Every single day there's updated photos and documents of whatever happened on that job that day. Every every

Adam Galbraith (25:07.626)

employee we have every hour they work, they show photos of what they did that day. Because the whole thing is you shouldn't guess where your money's going. That's my that's my thing. It shouldn't be any hidden margins, any hit hidden anything. It should just be like this is the cost, this was this, this was that, this is our total cost, and this is the margin we make. And to me, I think that approach has really worked for us because there's no hidden bullshit in it. Like and I and I've often thought, honestly, Jesse, to be honest with you, I've often thought, am I an idiot and I'm

Jesse Sampley (25:08.444)

employee we have every hour they work they show photos of what they did that day because the whole thing is you shouldn't guess where your money's going that's my that's my thing it shouldn't be any hidden margins any hit hidden anything it should just be like this is the cost this was this this was that this is our total cost and this is the margin we make and to me I think that approach has really worked for us because there's no hidden bullshit in it. Yeah like and and I've often thought honestly Jesse to be honest with you I've often thought am I an idiot and I'm

Adam Galbraith (25:36.813)

I should be doing this the other way because I'm like, I could probably make way better margins on some things because no one would have a clue. But it's that's not how I want to do business. I just want to be such a brand that eventually I can charge whatever margin I want because people know what they're getting and they know the quality that they're getting. So that's how that's kind of how we do it. No, we kind of I did some set cost jobs and I lost on them, not drastically, but I didn't make margins. I should have. And I kind of just got to a point where I'm like,

Jesse Sampley (25:37.663)

I should think this the other way because I'm like, I could probably make way better margins on some things because no one has a clue. But it's that's not how I want to do business. I just want to be such a brand that eventually I can charge whatever margin I want because people know what they're getting and they know the quality. Yeah. Have you did you always operate on that model? No. we kinda I did some set cost jobs and I lost on them, not drastically, but I didn't make margins. I should have. And I kind of just got to a point where I'm like,

Adam Galbraith (26:06.146)

Why are we like, I feel like if you're not on that model, I'm working against you. And what I mean is, like, you know, we're doing a big build in in cars landing here. And if you're pulling out, you know, it's on the edge of a hill, it's on the edge of a cliff, basically. And I'm gonna have to excavate a hundred dump trucks or three hundred dump trucks. I don't know. But if I if I have to give you a hard cost, I have to guess it's 300, not a hundred. Because it could be. So then why am I eating that cost? I can't. So now I'm

Jesse Sampley (26:06.994)

Why are we like I feel like if you're not on that model, I'm working against you. Yeah. What I mean is like, you know, we're doing a big build in in cars landing here. And if you're pulling out, you know, it's on the edge of a hill, it's on the edge of a cliff, basically. And I'm gonna have to excavate a hundred dump trucks or three hundred dump trucks. I don't know. But if I if I have to give you a hard cost, I have to guess it's three hundred, not a hundred. Because it could be. Yeah. So then why am I eating that cost? I can't. So now I'm

Adam Galbraith (26:36.106)

Estimating that into your thing. And what if it's only 175 trucks? Well, should I make 60 extra thousand dollars from my client for that? I don't think you should. And it goes alternatively the other way where I've had cabinet package or millwork packages come and inflation or COVID bullshit happens or whatever. And now I'm having to eat five thousand dollars or ten thousand dollars because I quoted a cabinet package and the the price is now inflated. Why am I doing that? Like that's not fair to either of us. So let's just show everyone everything.

Jesse Sampley (26:36.943)

Estimating that in your thing, and what if it's only 175 trucks? Well, should I make sixty extra thousand dollars for my client for that? I don't think you should. And it goes alternatively the other way where I've had cabinet package or milwork packages come and inflation or COVID bullshit happens or whatever, and now I'm having to eat five thousand dollars or ten thousand dollars because I quoted a cabinet package and the the price is now inflated. Why am I doing that? Yeah, that's not fair to either of us. So let's just show I want everyone everything.

Adam Galbraith (27:04.662)

And be fair and charge my margin. Like that's how I look at it. So because of that, that's kind of the motto we've kind of changed to. And and I'm doing like I'm doing a d for us, which is a pretty large commercial project in in Kelowna here. We're building a a gym that I'm really excited to to even go to. It's called Obsidian Athletic Club. And that's cost plus two. So it's like, you know, like I think it's just the right way to do business personally and have transfer. That's my opinion. I don't know. I'm sure there's other opinions on that, but

Jesse Sampley (27:05.477)

And be fair and charge my Martin. Like that's how I look at it. So because of that, that's kind of the model we've kind of changed to. And and I'm do even like I'm doing a for us, which is a pretty large commercial project in in Kelowna here. We're building a a gym that I'm really excited to to even go to. It's called Obsidian Athletic Club. cool. And that's cost plus two. So it's like, you know, like I think it's just the right way to do business personally and have trans that's my opinion. I I'm sure there's other opinions on that, but

So you're doing a mix of residential and commercial now? My dream is to have three divisions where I have a commercial division, a new build division, and a reno. And I kind of have it going. I ha I brought in a guy from Maple, his name's Aaron Davenport. He's amazing. He was a superintendent for them, for commercial projects. So we had brought him on and he had helped us with builds in the concept of like, hey, we're gonna transition into some more commercial and it's coming. And now we're there.

Adam Galbraith (27:38.967)

My dream is to have three divisions where I have a commercial division, a new build division, and a reno. And I kind of have it going. I ha I brought in a guy from Maple. His name's Aaron Davenport. He's amazing. He was a superintendent for them, for commercial projects. So we had brought him on and he had helped us with builds in the concept of like, hey, we're gonna transition into some more commercial and it's coming. And now we're there. And some other really big commercial things are coming. So it's been great because

Jesse Sampley (28:04.525)

And some other really big commercial things are coming. So it's been great because we knew I knew I needed a guy like that so that I could I don't want to turn down those jobs. So it's like, yeah, well, you're gonna have to build some houses and do some other shit. And when we get things rolling in that division, that's gonna be yours and we're gonna transition into doing that too. So yeah, I mean our bread and butter for a long time was renovations and then it kind of adapted to new builds, and now we've same thing. Now we're in a new commercial. So that's where we're at.

Adam Galbraith (28:08.268)

We knew I knew I needed a guy like that so that I could I don't want to turn down those jobs. So it's like, yeah, well, you're have to build some houses and do some other shit. And when we get things rolling in that division, that's gonna be yours and we're gonna transition into doing that too. So yeah, I mean our bread and butter for a long time was renovations and then it kind of adapted to new builds and now we've same thing. Now we're in a commercial. So that's where we're at.

Jesse Sampley (28:34.509)

How did you find how are you finding these people? You know, leadership is a as you're growing, you know, that's one of the biggest questions is great. Growth is awesome. And sometimes people are lucky enough to where it comes without their really trying that hard. It's just like they're at the right place, right time. Yeah. So then their main question is like, How am I finding the guys? That's about

Adam Galbraith (28:38.882)

Yeah.

That's such a good question, yeah. Yeah.

Yeah. Yeah. Yeah, so I'll

That's the battle, dude. And I've hired and fired guys because I'm like, it's more important to me that you bat that you fit our core, fit our like ethics of who we are than it is that you're a great whatever. Because I can we can train you to do what we want. But if you don't have the ethics and you don't have the thoughtfulness and forethought on what we want, then that doesn't matter. And so so how I find the guys, this is this is brutally honest, but I s stole them all because when I left Maple Rinders, I knew Dan was my best friend.

Jesse Sampley (28:59.257)

that you fit our core, fit our like ethics of who we are, than it is that you're a great whatever. Because I can we could train you to do what we want. But if you don't have the ethics and you don't have the thoughtfulness and forethought on what we want, then that doesn't matter. And so so how I found the guys, this is this is brutally honest, but I stole them all because when I left Maple Riders, I knew Dan was my best friend. And I when I actually got hired by Maple, I got Dan hired.

Adam Galbraith (29:23.616)

And I when I actually got hired by Maple, I got Dan hired. And so I brought him with me to Maple from Team. And he started working there. And it's funny because I had another buddy who I work with, his name's Garrett. He was working at Vanmar and I brought him to Maple. So then I kind of just started bringing my friends to that company because they were all good workers. And then when I started my company, I was like, Hey, like what are you guys thinking? Right. And so I had just offered all of them jobs to be like, Hey, let's do this together.

Jesse Sampley (29:28.578)

And so I brought him with me to Maple from Team, and he started working there. And it's funny because I had another buddy who I work with, his name's Garrett. He was working at Mannmar and I brought him to Maple. So then I kind of just started bringing my brands to that company because they were all good workers. And then when I started my company, I was like, Hey, like, what are you guys thinking? Right. And so I had just offered all of them jobs to be like, hey, let's do this together. And so then it kind of one led to the next to the next, and then

Adam Galbraith (29:53.239)

And so then it kind of one led to the next, to the next. And then Aaron was the same thing. I actually met him at Maple and we really got along. I liked he fits our core values. And it was the same thing. It was like, hey, dude, I think we're really building something here, and I think you'd be a great part of it. Are you interested? And then so we brought him on. And Dan had another guy who his name's Tony, who we brought in to be a site superintendent for another big commercial project. So we've kind of just like

Jesse Sampley (29:57.647)

Aaron was same thing. I actually met him at Maple and we really got along. I liked he fits our core values. And it was the same thing. It was like, hey, dude, I think we're really building something here, and I think you'd be a great part of it. Are you interested? And then so we brought him on. And Dan had another guy who his name's Tony, who we brought in to be a site superintendent for another big commercial project. So we've kind of just like brought in core people that we really had good relationships within the community who had a good history, and that's how we've kind of assembled our team.

Adam Galbraith (30:18.776)

Brought in core people that we really had good relationships within the community who had a good history. And that's how we've kind of assembled our team. and then, yeah.

Jesse Sampley (30:27.466)

And then and then keeping these people, that's kind of the the secondary question is when you've got these great people, you know, how what are you doing on a culture side or on a payment structure side, or you know, just what's your strategy for keeping the good people? so to be just brutally, we just pay them more. It is what it is. You just pay more money. Like if you're really good, your value needs to be given to you and you need to know it. And

Adam Galbraith (30:33.987)

Yeah.

Adam Galbraith (30:42.63)

so to be just brutally we just pay them more. It is what it is. You just pay more money. Like if you're really good, your value needs to be given to you and you need to know it. And and I think we have a great culture. Like I feel like our culture within our company is amazing. We have great people. Everyone likes to be everyone likes to do our jobs, right? Like everyone that we brought in, it's just a really good team and and

Jesse Sampley (30:54.295)

And I think we have a great culture. Like, I feel like our culture within our company is amazing. We have great people. Everyone likes to be, everyone likes to do our jobs, right? Like everyone that we brought in. It's just a really good team and and everyone's pretty happy, I would say, most of the time. And and we get great clients, dude. Our clients are like baking my guys' muffins and making them coffee. And like it's just like it's a what we're very lucky that way. And and I feel like so I would say number one is pay them really good. We have obviously benefits and

Adam Galbraith (31:05.004)

Everyone's pretty happy, I would say, most of the time. And and we get great clients, dude. Our clients are like baking my guys muffins and making them coffee and and like it's just like it's a what we're very lucky that way. And and I feel like so I would say number one is pay them really good. We have obviously benefits, and we've we're we're trying to tie in another thing to get like matching in Bitcoin because I believe crypto is kind of a thing that's gonna come and I have a

Jesse Sampley (31:24.238)

we've we're we're trying to tie in another thing to get like matching in Bitcoin because I believe crypto is kind of a thing that's gonna come. And I have a we have another partner company called Block Rewards, which we're gonna tie into b basically like you do matching RSPs in Canada. We want to do the same thing for them in like cryptocurrency. So we've kind of tied in a few other things. My dream has always been is to figure out a way to do profit sharing. My company is not big enough yet.

Adam Galbraith (31:33.229)

We have another partner company called Block Rewards, which we're gonna tie into big basically like you do matching RSPs in Canada. We wanna do the same thing for them in like a cryptocurrency. So we've kind of tied in a few other things. My dream has always been is to figure out a way to do profit sharing. My company is not big enough yet that I haven't been able to get there. I think we're seven years in now, six years in. But my dream has always been like, I I don't want a hundred percent of a grape, I want ten percent of a watermelon. You know what I mean?

Jesse Sampley (31:51.05)

That I haven't been able to get there. I think we're seven years in now, six years in. But my dream has always been like, I I don't want a hundred percent of a grape, I want 10% of a watermelon. Yeah. You what I mean? Yeah. It's like it doesn't matter to me. I don't need all the money. Like I want to do well and I want to be a good company, but I want everyone to feel the value of being at ARG. And that's the dream for me. Is like, how do we get to a point where okay, we made

Adam Galbraith (32:02.07)

And it's like, it doesn't matter to me. I don't need all the money. Like I want to do well and I want to be a good company, but I want everyone to feel value of being at ARG. And that's the dream for me is like, how do we get to a point where, okay, we made X amount of money here? You get you get this, do whatever, invest this, buy a house, do whatever, because we appreciate and value you within our company. That's always been kind of my long-term goal to figure out how to do that.

Jesse Sampley (32:18.066)

X amount of money here, you get you get this, do whatever, invest this, buy a house, do whatever. Because we appreciate and value you within our company. That's always been kind of my long-term goal to figure out how to do that. we're not there yet to be transparent with you, but I'm hoping that's a way that we can be. But that that would would be the number one answer. I would say is you gotta pay them above the average within this community and and then treat them good, obviously. Yeah.

Adam Galbraith (32:30.264)

We're not there yet to be transparent with you, but I'm hoping that's a way that we can be. But that that would would be the number one answer I would say is you gotta pay them above the average within this community and and then treat them good, obviously.

Jesse Sampley (32:45.342)

What w when something doesn't go right on a project, what's what's kind of the policy for how to communicate that or how to approach that?

Adam Galbraith (32:55.372)

Yeah, just transparency, buddy. It is what it is. Let's figure it out. Tell me, tell the site supers, and then tell the clients. Like that's just it is what it is. Like things are gonna go wrong. That's life. Things you're gonna have mistakes, you're gonna have issues, you're gonna have accidents. That's okay. It's how you handle them. That's all that matters. And if you can just like the guy who dealt with the concrete, you just tell them, hey, we this this didn't go right. We made a mistake or this isn't what we planned, but we're gonna fix it.

Jesse Sampley (32:56.243)

Yeah, just transparency, buddy. It is what it is. Let's figure it out. Tell me, tell the site supers, and then tell the clients. Like that's just it is what it is. Like things are gonna go wrong. That's life. Thing you're gonna have a safe and have issues and have accidents. That's okay. It's how you handle them. That's all that matters. And if you can just like the guy who dealt with the concrete, you just tell them, hey, we this this thing go right. We made a mistake, or this isn't what we planned, but we're gonna fix it.

Adam Galbraith (33:23.81)

That that's the beauty of construction is there's a way to fix like anything. You know what I mean? Truthfully, like in most scenarios, you can figure it out. It's it might cost you money, but you can figure it out. And so, I mean, my job is to mitigate the cost for the client and for myself if it's a big issue, but it's still just to address it and communicate it. That's it.

Jesse Sampley (33:24.702)

That that's the beauty of construction is there's a way to fix like anything. You know what I mean? Truthfully, like in most scenarios, you can figure it out. It's it might cost you money, but you can figure it out. And so I mean my job is to mitigate the cost for the client and for myself if it's a big issue, but it's still just to address it and communicate it. That's it. Yeah. Well, what do you see? I mean, maybe this is, you know, talking about your your area specifically, but you know, being in business for

Adam Galbraith (33:45.709)

Yeah.

Jesse Sampley (33:53.212)

you know, six, seven years now, have you seen anything that's that has changed over those years in the in the industry?

Adam Galbraith (34:01.07)

changed as in like products or what's happening or what do you mean by that, sorry?

Jesse Sampley (34:01.895)

Changed as in like products or what's happening or what do you mean by that? Probably you know, changing in the way that you know, either you're you are getting clients or how people are perceiving builders, things that you know kind of are on top of your head of, hey, we just need to be we need to be mindful of this for the next five years. I think a lot of it's been our government in Canada has been doing some things I don't agree with, we'll say, like to not to get political, but like

Adam Galbraith (34:21.038)

I think a lot of it's been our government in Canada has been doing some things I don't agree with, we'll say, like to not to get political, but like I don't feel like you know, we've made s smart decisions with our resources and ability to create resources, which ultimately affects our economy. The more our economy is affected, the more it's affected our ability to build people's homes, renovations, etc. So I think I think that's been kind of the big fearful thing that's happening and like.

Jesse Sampley (34:30.66)

I don't feel like you know, we've made just smart decisions with our resources and ability to create resources, which ultimately affects our economy. The more our economy is affected, the more it's affected our ability to build people's homes, renovations, et cetera. So I think I think that's been kind of the big fearful thing that's happening. And like money right now is not super cheap. Our interest rates aren't great. So people, you know.

Adam Galbraith (34:49.236)

Money right now is not super cheap. Our interest rates aren't great. So people, you know, people are struggling in a lot of ways. I'm kind of lucky because Kelowna has its own economy in a weird way. A lot of people will move from major metropolises like Toronto, Calgary, Vancouver, whatever, and sell a home that they bought for 11 grapefruits and then buy a million dollar home here and rent.

Jesse Sampley (34:56.294)

People are struggling in a lot of ways. I I'm kind of lucky because Kelowna has its own economy in a weird way. A lot of people will move from maybe major metropolises like Toronto, Calgary, Vancouver, whatever, and sell a home that they bought for 11 grapefruits and then buy a million dollar home here. Yeah. Renaway. So it's like it's kind of its own little world here, but at the end of the day.

Adam Galbraith (35:17.13)

So it's like it's kind of its own little world here. But at the end of the day, I would say the biggest changes I've kind of seen is like how our economy has changed. And when that happens, what I need to target as a owner changes. I I'm getting a lot more calls regarding commercial projects right now than I normally do. And I'm getting less calls about new builds. Last year I had seven new builds. This year I have one or two. So it's like

Jesse Sampley (35:21.817)

I would see the biggest changes I've kind of seen is like how our economy has changed. And when that happens, what I need to target as a owner changes. I I'm getting a lot more calls regarding commercial projects right now than I normally do. And I'm getting less calls about new builds. Last year I had seven new belts. This year I have one or two. So it's like it's just it's hard. No one's building right now. The market's harder. There's less it money is more expensive. Lots are very expensive here in Kelowna.

Adam Galbraith (35:41.089)

It's just it's hard. No one's building right now. The market's harder. There's less it the money is more expensive. Lots are very expensive here in Kelowna. Like people are selling lots for 700K and then you're building for 1.5. So it's like you're into a house, a house for 2.3 million or more. The average person isn't doing that, right? Like that's a big number. So it's just it's a hard economy that way. And I think that's also why I've always felt like you need to have.

Jesse Sampley (35:49.454)

Like people are selling lots for 700K and then you're building it for one point five. So it's like you're gonna do a house, a house for two point three million or more, the average person isn't doing that. Yeah. Right? Like that's a big number. So it's just it's a hard economy that way. And I think that's also why I've always felt like you need to have different revenues of income. And that's why I'm like, we need to do commercial, we need to do rentals, we need to do builds, because it's not all gonna be happening.

Adam Galbraith (36:10.082)

different revenues of income. And that's why I'm like, we need to do commercial, we need rentos, we need to do builds because it's not all gonna be happening. And you need to kind of float and fit with whatever the market is so that everyone can keep going. So I would say that's the biggest one.

Jesse Sampley (36:18.136)

Smart. That's interesting. On a commercial side, is it is it you know local people investing in in building these things that that you guys are doing on a commercial side, or is this outside money coming into the community? Both. I would say both. I would say like the guys that I'm building the gym for, they're from Vancouver, so that's within BC. It's not like a huge stretch.

Adam Galbraith (36:35.874)

Both. I would say both. I would say like the guys that I'm building the gym for, they're from Vancouver. So that's within BC. It's not like a huge stretch. They're also looking at doing other facilities that we would do as well. in other cro close metropolises like Penticton, Camlips, and Vernon. Those are all like within an hour from where I'm located. So we would try to do them all. But like, yeah, I mean, I would say there's a company actually coming out of California that's looking at doing a hot yoga studio here.

Jesse Sampley (36:45.443)

They're also looking at doing other facilities that we would do as well. in other close metropolises like Pentict and Camlips and Burnham. Those are all like within an hour from where I'm located. So we would try to do them all. But like, yeah, I mean, I would say there's a company actually coming out of California that's looking at doing a hot yoga studio. Okay. And I think we'll probably get an opportunity to be a part of that. So like.

Adam Galbraith (37:05.772)

And I think we'll probably get an opportunity to be a part of that. So, like I it's a little bit of both in that. I had a guy call me literally yesterday because he wants to reno his parents' commercial business. And he lives here. So it's a little bit of everything, I would say. yeah, I don't think it's like one sort of thing. And and honestly, one of the one of the things I'm trying to get into next is like my own developments. I've realized that.

Jesse Sampley (37:10.19)

I it's a little bit of both in that. I had a guy call me lately yesterday because he wants to reno his parents commercial business. And he lives here. So it's a little bit of everything, I would say. yeah, I don't think it's like one sort of thing. And and honestly, one of the one of the things I'm trying to get into next is like my own developments. I've realized that it's nicer if you can control a bit of your own work.

Adam Galbraith (37:34.838)

It's nicer if you can control a bit of your own work. You know what I mean? If I can cr control my ability to build like some office spaces or other commercial projects, it gives you a little bit more freedom and and also just more steady work. So yeah.

Jesse Sampley (37:38.926)

You know what I mean? If I can control my ability to build like some office spaces or other commercial projects, it gives you a little bit more freedom and and also just more steady work. So have you ever done any spec homes? Yes. Yes, I did. That sounds like there's a st that yes sounded like there was a story in that. How was that? I wish I don't I wouldn't say it was terrible. I wouldn't and I don't mean it like that. Like I'm very proud.

Adam Galbraith (37:52.759)

Yes. Yes, I did. I did one last year, two years ago. There yes. There is a story in that. I wish I don't I wouldn't say it was terrible. I wouldn't and I don't mean it like that. Like I'm very proud of that product. It's a nice home. the guy a lovely guy, his name's Ryan bought. He's a construction guy out of Saskatchewan. He bought it.

Jesse Sampley (38:08.437)

It's a nice home. the guy a lovely guy, his name's Ryan bought. He's a construction guy out of Saskatchewan. He bought it and loves it, left me a five-star review. He's like, This house is unbelievable, dude. You guys killed it. He's like, I'm in the industry. How you guys finish everything is so good. And and yeah, like I'm proud of the build. It's just it was a and actually this is the story of this. Okay. So I had bought my property now and I had

Adam Galbraith (38:15.382)

And loves it, left me a five-star review. He's like, This house is unbelievable, dude. You guys killed it. He's like, I'm in the industry. How you guys finish everything is so good. And and yeah, like I'm proud of the build. It's just, it was a and actually, this is the story of this. Okay. So I had bought my property now, and I had in Canada, there's a thing called CHMC, and it's a government lending program to create apartments and buildings for like multifamily.

Jesse Sampley (38:35.538)

In Canada, there's a thing called CHMC, and it's a government lending program to create apartments and buildings for like multifamily. And so I had invested probably 100 to 150K in designing an apartment building on a couple lots that I own. And I was going to build this. This was going to be roughly a $30 million project. And so we did all the process to design this and architecturals and city names and how they had it like kind of ready to go.

Adam Galbraith (38:42.39)

And so I had invested probably 100 to 150K in designing an apartment building on a couple lots that I own. And I was gonna build this. This was gonna be roughly a $30 million project. And so we did all the process to design this and architecturals and city means and had they had it like kind of ready to go. At the same time, I was building this spec house. And then I ended up probably losing, I don't know, 150,000, 170,000 on this house. Market changed.

Jesse Sampley (39:01.652)

At the same time, I was building a spec house. And then I ended up probably losing 150,000, 170,000 on this house. Market changed. I I maybe I didn't build in the best area. There's you know, maybe there were some things that didn't go as great, but at the end of the day, I ended up losing a bunch of money. it didn't affect my product. Client was still super happy. I just got a five-star review that cost me $175,000, but I did most expensive review. Yeah, exactly. But at the end.

Adam Galbraith (39:11.84)

I I maybe I didn't build in the best area. There's you know, maybe there's some things that didn't go as great, but at the end of the day, I ended up losing a bunch of money. it didn't affect my product. Client was still super happy. I just got a five-star review that cost me $175,000, but I did. And at the end of the day, yeah, exactly. But at the end of the day, what I really learned from that was hey, don't don't build this freaking apartment, dude. There's too much risk. Like, and it cost me the loss of that to realize that this a development.

Jesse Sampley (39:31.136)

Day, what I really learned from that was hey, don't don't build this freaking apartment, dude. There's too much risk. Like, and it cost me the loss of that to realize that this development was a really bad idea. wow. And and now, honestly, when I go back to it, if I would have done that development, I probably would have lost everything I own. And the reason is the market flip flips so fast. There's so many rentals. The vacancy rate in here climbed to like 7% or the highest we've ever seen in 15 years.

Adam Galbraith (39:40.685)

was a really bad idea. And and and now honestly, when I go back to it, if I would have done that development, I probably would have lost everything I own. And the reason is the market flu flips so fast. There's so many rentals. The vacancy rate in here climbed to like 7% or the highest we've ever seen in 15 years. And so there's people who've built these now with like 70% vacancy, which means you don't have any money coming in on you owe $32 million to the government. So

Jesse Sampley (40:00.595)

And so there's people who've built these now with like 70% vacancy, which means you don't have any money coming in on you all 32 million dollars to the government. Man. So that's the story. Like you it it it's funny how it sucked to lose that money, but it taught us a really good lesson. And now I'm like looking at things so much differently. When I look at any development that I will do for me with my money to develop for the company, it has to really freaking make sense. Yeah. Otherwise.

Adam Galbraith (40:10.252)

That's the story. Like it it it's funny how it sucked to lose that money, but it taught us a really good lesson. And now I'm like looking at things so much differently. When I look at any development that I will do for me with my money to develop for the company, it has to really freaking make sense. Otherwise, we have enough calls coming in for me to build for clients that why would I take the risk? Like I I'm getting the same very good margins to build for them. So why wouldn't I do that? Like, yeah.

Jesse Sampley (40:28.884)

We have enough calls coming in for me to build for finance, then why would I take the risk? Yeah. Like I I'm getting the same very good margins to build for them. So why wouldn't I do that? Are there specific metrics you're looking at to identify a good opportunity for if you're gonna do a development in the future? Yeah, I mean there is I mean for for instance, I just have to be knowing that I'm gonna create enough equity in it. Right. Yeah. So if it costs me two million and and I can create

Adam Galbraith (40:47.744)

Yeah. I mean, there is an I mean for for instance, I just have to be knowing that I'm gonna create enough equity in it, right? So if it costs me two million and and I can create three point two million in equity, well this is looks pretty good. I'm creating half the equity out of that. You know what I mean? The numbers make sense. I could leverage that again, take some money back out and do something else. That makes sense. Like the the the the thing is I think I would only do commercial builds now. Like I'd I there's no point in building spec houses. It's just not. In in where I'm at.

Jesse Sampley (40:58.164)

3.2 million in equity. Well, this is looks pretty good. I'm getting half the equity out of that. You know what I mean? The numbers make sense. I could leverage that again, take some money back out and do something else. That makes sense. Like the the the the thing is, I think I would only do commercial builds now. Like I I there's no point in building spec houses. It's just not. In in where I'm at, there is probably at any given time 150 houses for sale that are one point two to one point nine million.

Adam Galbraith (41:17.644)

There is probably at any given time 150 houses for sale that are 1.2 to 1.9 million. Why am I trying to compete in that? Like the margins just become so tight. I just, it's not good math. So to me, I'm going, who's a and who's a better client, dude? It's people who have businesses. It's doctors, dentists, like medical clinics, physiotherapy stuff. Like that's a proven business with proven income that.

Jesse Sampley (41:26.641)

Why am I trying to compete in that? Yeah. Like the margins just become so tight. I just it's not good math. So to me, I'm going, who's a and who's a better client, dude? It's people who have businesses. It's doctors, dentists, like like medical clinics, physiotherapy stuff. Like that's a proven business with proven income that that can create for 10, 20, 30 years. That's the market you want to be in. Yeah. You don't want to deal with like, you know what I mean? So that's kind of where my mind splipped now.

Adam Galbraith (41:46.114)

that can create for 10, 20, 30 years. That's the market you wanna be in. You don't want to deal with like, you know what I mean? So that's kind of where my mind's flipped now, to be honest.

Jesse Sampley (41:56.348)

be honest. Do you have the same customer avatar that you're building for time and time again?

Adam Galbraith (42:04.84)

what do you mean by that? It's the funny I I I think I understand, but define that for me.

Jesse Sampley (42:05.766)

what do you mean by that? I I think I understand I have a different Yeah, so so there was a builder, old time builder, he's retired now, but he said, you know, my first home was for a doctor in town. He said, Fast forward my entire career, I probably built ninety percent of my homes for doctors. He said it's just what it was. I kind of been known I was kinda known as as the doctor builder.

Adam Galbraith (42:23.97)

Yes, yeah. Good for him. Yeah. Yeah, yeah, yeah.

Jesse Sampley (42:28.538)

And he said it it was it was just because, you know, two or three kind of lined up like that and then it was what you put out there you get more of. And he said, I didn't mean for it to happen, it just kinda happened on its own. So I wondered if there was a problem. Yeah. I wondered if if you know you had a lot of repeat I I d I do, but it's in a different thing, dude. And what's funny is I got connected with insurance and that's a whole new avenue that people should really look into as builders because

Adam Galbraith (42:38.894)

Yeah. What a good problem that was. Yeah. So I I d I do, but it's in a different thing, dude. And what's funny is I got connected with insurance. And that's a whole new avenue that people should really look into as builders. Because when all the fires happened in that year, 2003 or whatever that was, and we lost 200 homes, I ended up going after about six or seven. Well, I went after twenty.

Jesse Sampley (42:58.405)

When all the fires happened in that year, 2003 or whatever that was, and we lost 200 homes, I ended up going after about six or seven. Well, I went after twenty, but I got seven of them that we built. And I got really connected in insurance. And insurance is a really great industry to get into. but what has kind of happened to me now is I've built many people's homes that burn from a fire. I'm on like number twelve because people just like, this is a fire guy.

Adam Galbraith (43:07.448)

But I got seven of them that we built. And I got really connected in insurance. And insurance is a really great industry to get into. but what has kind of happened to me now is I've built many people's homes that burn from a fire. I'm on like number twelve because people just like, this is a fire guy. Like, this guy was a part of this claim. He understands insurance really well, blah, blah, blah. And so now in a weird way, that's

Jesse Sampley (43:28.25)

Like, this guy was a part of this claim, he understands insurance really well, blah, blah, blah. And so now, in a weird way, that's what I would say my avatar, if you will, is I get to build a lot of people's. I'm literally doing one right now. I did two last year and I did six the year before. So how interesting. Yeah, and it's not again, wasn't intentional. And ironically, this is the third gym I've built too. And it's like all of a sudden I'm like the gym guy, like people are all just gonna build.

Adam Galbraith (43:34.701)

What I would say my avatar, if you will, is is I get to build a lot of people's. I'm literally doing one right now. I did two last year and I did six the year before. So I get a lot of those. Yeah. And it's not again, wasn't intentional. And ironically, this is the third gym I've built too. And it's like all of a sudden I'm like the gym guy. Like people are like, this guy builds the gyms. You know what I mean? So it's not none of this was intentional. It's just like how it's kind of worked out. And so,

Jesse Sampley (43:56.602)

Gyms. You know, Ace was not none of this was intentional. It's just like how it's kind of worked out. And so yeah, I I I I don't want to say that I've intentionally done that, but our marketing company, when I when we met our marketing company, they made us make avatars. And avatars were your your selected clients that you believe are the most realistic that you're gonna get. And it was like very detailed for each one from commercial to renovation to insurance to whatever and how you would get them and whatever. And

Adam Galbraith (44:03.094)

Yeah, I I I I don't want to say that I've intentionally done that, but our marketing company, when I when we met our marketing company, they made us make avatars. And avatars were your your selected clients that you believe are the most realistic that you're gonna get. And it was like very detailed for each one from commercial to renovation to insurance to whatever and how you would get them and whatever. And and that was an interesting exercise that they gave us because I would say on average, our client is like 40 to 60 years old.

Jesse Sampley (44:25.924)

And that was an interesting exercise that they gave us because I would say on average our client is like 40 to 60 years old as a business owner who has kids and is like a pretty successful business oriented and has financial background to invest in their properties and or a commercial or whatever. So it kind of gave you an idea of like, well, who are we targeting? You know what I mean? And like how? Because

Adam Galbraith (44:32.246)

And a business owner who has kids and is like a s pretty successful business orientated and has financial background to invest in their properties and or a commercial or whatever. So it kind of gave you an idea of like, well, who are we targeting? You know what I mean? And like how? Because with with the advertising, it gets very literal to like, even like I've I don't know if you've read this, but like there's a thing about

Jesse Sampley (44:53.537)

With with the advertising, it gets very literal to like even like I've I don't know if you've read this, but like there's a thing about how your wording on your screen, if it's yellow, gets better interaction with clients than if it's white or whatever. And there's like it's science to integration in your videos to get people to engage in it. And I'm like, I was not thinking this deep into something. I was like, What do you mean? Yellow right. I'm like, I don't really like yellow. Why are we doing yellow?

Adam Galbraith (44:59.406)

How your wording on your screen, if it's yellow, gets better interaction with clients than if it's white or whatever. And there's like it's science to integration in your videos to get people to engage in it. And I'm like, I was not thinking this deep in this stuff, dude. I was like, what do you mean? We get yellow writing. I'm like, I don't really like yellow. Why are we doing yellow writing? Like it's just little things, right? And it's like that's how in depth this sh this shit goes. And the more you can really

Jesse Sampley (45:22.301)

It's just little things, right? And it's like that's how in depth this sh this shit goes. And the more you can really hone into these things and who your client is and how to communicate and how to get them to stay interactive with whatever your content is, it's actually worth it. Yeah. You know what I mean? So for for some builders out there, do you mind telling us how much you you pay this marketing agency and then at what pay them a blah blah blah. Yeah. Go ahead, sorry. I was just gonna say and then kind of the scope.

Adam Galbraith (45:27.394)

hone into these things and who your client is and how to communicate and how to get them to stay interactive with whatever your content is, it's actually worth it. You know what I mean? So yeah.

Adam Galbraith (45:42.638)

I pay about about a yeah. Go ahead, sorry.

Jesse Sampley (45:49.185)

You know, because like when people hear marketing, people think of all different types of things. Yeah. 100%. So they they roughly are like 130 to 150K year for me. They're 12 people. So it's not like one or two people. They're 12 people. They manage all of my content. So like they'll give us content lists of what we should and should do. they'll give us

Adam Galbraith (45:53.731)

Yeah, a hundred percent. So they they roughly are like a hundred and thirty to one hundred and fifty K a year for me. They're twelve people. So it's not like one or two people. They're twelve people. They manage all of my content. So like they'll give us content lists of what we should and shouldn't do. they'll give us our analytical reports, they'll give us our website updates and imaging, editing, stuff like that. They'll give us

Jesse Sampley (46:12.948)

or analytical reports, they'll give us our website updates and imaging, editing, stuff like that. They'll give us they do all my blog stuff. So like any blogs on my social media, like I have to approve it to be a part of this. And my team does, I should say it's not me. Yeah. But my team approves it. And I I'll like glance at it and tell them my thoughts, but they deal with a lot of that. they integrate with like dude, they build campaigns for me to like connect with all commercial agencies here to try to build leads.

Adam Galbraith (46:19.33)

They do all my blog stuff. So like any blogs on my social media, like I have to approve it and be a part of this. And my team does. I should say it's not me, but my team approves it. And I I'll like glance at it and tell them my thoughts, but they deal with a lot of that. they integrate with like, dude, they build campaigns for me to like connect with all commercial agencies here to try to build leads. They do campaigns for me to like collaborate with real estate brokers, real estate agents,

Jesse Sampley (46:42.367)

They do campaigns for me to like collaborate with real estate brokers, real estate agents, designers, whatever. They'll build schedules for me to be like, and this, I'm gonna pull it up for you because I just got this today. Where they're like, Yeah, when you say campaigns, these are these are paid campaigns on on either Google or or Meta. No, it's actually so I do campaigns and I do do some of that.

Adam Galbraith (46:47.458)

Designers, whatever, they'll build schedules for me to be like, and it has I'm gonna pull it up for you 'cause I just got this today, where they're like, Hey, this is Teresa from

Adam Galbraith (47:02.378)

No, it's actually so I do campaigns and I do do some of that. But what but I'm I'm literally just gonna read this to you because I want to I want you to understand and honestly I don't know it from the off top of my head. But she's like, hey Adam, here's just a few events for you to do networking that are coming up in September. And it's like it gives me the dates, the times, and they'll be like, I really think you should go to this one and or this is this. And honestly, I'm a network guy, like I wanna sit down and have a coffee with you and I wanna be real. I don't

Jesse Sampley (47:08.469)

But what but I'm I'm literally just gonna read this to you because I want to I want you to understand and honestly I don't know it from the off top of my head. But she's like, hey Adam, here's just a few events for you to do networking that are coming up in September. And it's like it gives me the dates, the times, and they'll be like, I really think you should go to this one and or this is this. And honestly, I'm a network guy, like I want to sit down and have a coffee with you and I wanna be real. I don't want I don't want you to fucking sell me. Yeah. I want to know about your kids, I want to know about your life, I wanna know about you.

Adam Galbraith (47:31.863)

I don't want you to fucking sell me. I want to know about your kids. I want to know about your life. I want to about you. I don't care about the bullshit. Because to me, this is what creates the relationship. I don't want you to be like, I want you to buy my my my cabinets. I'm like, dude, I who are you? Like that's how I am. So I really struggle with like networking and go wear a suit and tie. I'm not a suit and tie guy, dude. Like, I don't want to go do that. I struggle with that. And she's like, you gotta do this. And I'm like, okay. So

Jesse Sampley (47:37.535)

I don't care about the bullshit because to me this is what creates the relationship. I don't think I want you to buy my my my cabinets. I'm like, dude, I'm who are you? That's how I am. So I really struggle with like networking and go wear a suit. I'm not a suit tie guy, dude. Like I don't want to go do that. I struggle with that. She's like, you gotta do this. Do they write their emails in yellow?

Adam Galbraith (47:59.284)

She's real they're really on me to do it, right? And so they this is like

Ha ha, that's gonna tell that's gold. I was gonna say, yeah, I would have gone, but it was in black. So sorry about that. But yeah, so she gives me in this email there's five examples of these things that I need to go to for networking. And this is just like one thing. And then and the camp campaigns is we'll have I can text them anytime. If I'm like, hey, leads are weird or what's this or what's that? They communicate immediately. And and then at the same time, I will be like,

Jesse Sampley (48:09.119)

But yeah, so she gives me in this email there's five examples of these things that I need to go to for networking. And this is just like one thing. And then and the camp campaigns is we'll have I can text them anytime. If I'm like, hey, leads are weird or what's this or what's that, they communicate immediately. And and then at the same time, I will be like

Adam Galbraith (48:33.518)

For example, we had put a bunch of money this year into builds. I want to get more builds and I'm trying to build my build division. And and to we should really touch on AI because AI is changing the game and I think every builder needs to be using it. Okay, good. Okay, good. But so like I I do SWOT analysis on my business at AI when I have a free few minutes for lunch. Like I'm so into it. And so one of the things AI was like, dude, stop wasting your time trying to be a builder. You already are.

Jesse Sampley (48:34.376)

For example, we had put a bunch of money this year into builds. I want to get more builds and I'm trying to build my build division. And we should really touch on AI because AI is changing the game and I think I'm saving it. I'm saving it for last, yeah. Okay, good. Okay good. But so like I I do swallow analysis on my business at AI when I have a free few minutes for lunch. Like I'm so into it. And so one of the things AI was like, dude, stop wasting your time trying to be a builder. You already are.

Adam Galbraith (49:02.54)

Don't hunt it. They're gonna hunt you. Hunt what you do. And and what I mean, it what it kind of was saying to me is like you do renovations, you're getting commercial builds, just keep doing that and the builds will come. And they have. And so what I did is I I went to them and I said, Hey, I need to flip my marketing. I think we're putting too much money into builds, and I don't think there's enough builds right now. And I know there's not. I know other builders in the industry. I know what's going on. I see the permits coming up. I know there's not a ton. So I'm like,

Jesse Sampley (49:03.346)

Don't hunt it. They're gonna hunt you. Hunt what you do. And I and what I mean, what it kind of was saying to me is like you do renovations, you're getting commercial builds, just keep doing that and the builds will come. And they have. And so what I did is I I went to them and I said, Hey, I need to flip my marketing. I think we're putting too much money into builds. And I don't think there's enough builds right now. And I know there's not. I know other builders in the industry. I know what's going on. I see the permits coming up. I know there's not a ton. So I'm like,

Adam Galbraith (49:31.148)

This is a waste of money. And they were like, you're right. Let's do this. And then they came up with the idea of like, okay, you know, commercial is going really well. We want to build more leads in this. We're going to research for you all the top commercial people within our industry here. And then we're going to tell you how to reach out to them and how to communicate with them and how to network with them. And I'm like, dude, this is the shit where A, I don't have the time to do it. I'm a good, let's go talk to like I'm the people guy. Give me the people. Let me sell. But I need to have the, I need to get my foot in the door.

Jesse Sampley (49:31.995)

This is a waste of money. And they were like, you're right. Let's do this. And then they came up with the idea of like, okay, you know, commercial is going really well. We want to build more leads in this. We're going to research for you all the top commercial people within our industry here. And then we're going to tell you how to reach out to them and how to communicate with them and how to network with them. And I'm like, dude, this is the shit where A, I don't have the time to do it. I'm a good, let's go talk to like I'm the people guy. Give me the people. Let me sell.

But I need to have the I need to get my foot in the door. Yeah. Right. So like to me, that's what they've done really well for me. They've opened the doors to be like, hey, go talk to this guy. Okay, get this opportunity. Go and and so when you combine, and it's funny because I they've even said to you, one of their cool things, and this is I I'm gonna plug this for them, but one of their things for me was like, hey, we don't sign a contract with you because we're the best. So if you don't like it, leave. Like, yeah, we're 130k a year, whatever your margin is, but if you don't like it, just leave.

Adam Galbraith (50:00.717)

Right. So, like to me, that's what they've done really well for me. They've opened the doors to be like, hey, go talk to this guy. Okay, get this opportunity. Go and and so when you combined, and it's funny because I they've even said to you, one of their cool things, and this is I'm gonna plug this for them, but one of their things for me was like, hey, we don't sign a contract with you because we're the best. So if you don't like it, leave. Like, yeah, we're 130k a year, whatever your margin is, but if you don't like it, just leave.

And every other one of their competitors wanted like a three, one-year, six-month, three-year contract. And they worked with one to three other competitors of mine. How's that work? They're like, we only work with one. Well, right, how do I know you're pitching me if you work for X? So they're like, we only work with one, and we'll ask your permission to work with anyone else, even remotely close to your field. I'm like, dude, these are the freaking people.

Jesse Sampley (50:27.534)

And every other one of their competitors wanted like a three, one-year, six-month, three-year contract. And they worked with one to three other competitors of mine. How's that work? Yeah. They're like, we only work with one. Well, right, how do I know you're pitching me if you work for X? So they're like, we only work with one, and we'll ask your permission to work with anyone else, even remotely close to your field. I'm like, dude, these are the freaking people.

Adam Galbraith (50:51.604)

And and it's funny because they're like once you get to over 20 million revenue, 20, 30 million revenue, often people get rid of them because then they just bring in people of their own marketing. But I'm like, there's 10, 12 people working for them. Like, why would I not want that? It's just so it's you have so many avenues. I have a social media manager, I have a accounts manager, I have a I have a like blog editor, I have a, you know what I mean? You get all these pieces. So, anyways, sorry, that was a tangent.

Jesse Sampley (50:52.408)

And and it's funny because they're like once you get to over 20 million revenue, 20, 30 million revenue, often people get rid of them because then they just bring in people of their own market. Right. There's 10, 12 people working for them. Like, why would I not want that? It's just so it's you have so many avenues. I have a social media manager, I have a accounts manager, I have a I have a like blog editor, I have a you know what I mean? You got all these pieces. So Yeah, and you get you get a a little bit higher quality.

than trying to source those people. I mean it's a if people want to manage it, it's great, but it's like they're responsible for finding the best people. You just gotta put your trust in there. Yeah. Well as we and you don't have to now employ that. Yeah. As as we wrap up, let's let's look at two things. One that let's look at kind of the future of ARG. And the other one is, you know, how how do you see AI playing a role in some of the future? I mean it's earlier when we started this podcast

Adam Galbraith (51:22.722)

Yeah.

Adam Galbraith (51:27.66)

Yeah. Yeah. Exactly. And you don't have to now employ that.

Jesse Sampley (51:48.152)

We were looking ahead a little bit. Now it's like, man, we're already like we're we're neck deep into this. and and yes, you know, even just pulling the pulling the takeoffs and and time efficiency, but you know, what are you using today, AI that's just been a complete game changer? And then just what's the next five, ten years look like for you guys? I'm such an AI guy, I don't even want to tell you like I just like

Adam Galbraith (51:55.49)

Yes, yeah.

Adam Galbraith (52:08.586)

I'm such I'm such an AI guy. I don't even want to tell you. Like, I just I'm like, I'm like, my supers? I'm like, are you using AI? Have you paid for your subscriptions? What are we fucking doing here? Like it everything will be more efficient. Every email, like it knows everything about my company. Every email. I I can highlight emails now and be like, respond to this as Adam from ARG. And it it knows. I'm like, how does it know? It knows. And so I'm like, just yeah, I mean, I use it for email integration. I use it for

Jesse Sampley (52:15.15)

I'm like, buy supers? I'm like, are you using AI? Do you pay for your subscriptions? What are you fucking doing here? Like it everything will be more efficient. Every email, like it knows everything about my company. Every email I I can highlight emails now and be like, respond to this as Adam from ARG. And it it knows. Yeah. How does it know? It knows. And so I'm like, just yeah, I mean, I use it for email integration. I use it for brainstorming ideas. I use it for I did like I said, I was getting my blood drawn at

Adam Galbraith (52:37.816)

brainstorming ideas. I use it for I did like I said, I was getting my blood drawn at at one of these medical clinics. I had an hour to kill. I did a SWOT analysis. Tell me what I should be changing for my businesses. What are my weaknesses? What are my strengths? And and we just talked it through and I'm like I left that hour with like six really good things that I was like, shit, I should let's look into that. Let's make some changes. Let's, you know. So like it's just I mean I don't even know where AI is gonna go. Like I really don't. I I think there's so much potential for it.

Jesse Sampley (52:42.966)

At one of these medical clinics, I had an hour to kill. I did a SWOT analysis. Tell me what I should be changing for my businesses. What are my weaknesses? What are my strengths? And we just talked it through. And I'm like, I left that hour with like six really good things that I was like, shit. I should let's look into that. Let's make some changes. Let's, you know. So like it's just, I mean, I don't even know where AI is gonna go. Like, I really don't. I I think there's so much potential for it.

Adam Galbraith (53:08.53)

And and I'm in for it. I'm always been a technology guy and I think you should use it to your advantage. And if you don't, you're gonna be really struggling to compete with me in three years or whatever. Because I'm gonna be so AI'd up, understanding how to be more efficient, be more, you know, time efficient, pr like cost analysis are being done in an immediate time, takeoffs are being done. Like, how are you gonna compete with that? Right. So I I I just like

Jesse Sampley (53:09.288)

And and I'm in for it. I've always been a technology guy and I think you should use it to your advantage. And if you don't, you're gonna be really struggling to compete with me in three years or whatever. Because I'm gonna be so in add up understanding how to be more efficient, be more, you know, time efficient, put like cost analysis are being done in an immediate time, takeoffs are being done. Like how you're gonna compete with that? Yeah. So specifically what which platform do you use?

Adam Galbraith (53:38.433)

I use two, but I I normally use Chat GPT because I've just built a foundation with it and I have the pro version. So I use that. But I've like Gronk exactly. Exactly. And exactly. And I I I'm not honestly, I wouldn't say I'm like, hey, get chat. I just that's what I've built my system with. And I I it knows me and it knows what I'm doing. I honestly think I should look at others. I've heard some others are better than than chat.

Jesse Sampley (53:39.48)

But I I normally use Chat GPT because I've just built a foundation with it and I have the pro version, so I use that yeah, it's got the history, you've got the folders inside of it, it's got the memory. Yeah.

I I'm not honestly, I wouldn't say I'm like, hey, get chat. I just that's what I've built my system with and it it knows me and it knows what I'm doing. I honestly think I should look at others. I've heard some others are better than than chat. Again, I I don't feel like I you do have to understand that AI has some it you know inconsistencies and you need to edit it and look at it and whatever. You can't trust everything for sure. And I and

Adam Galbraith (54:07.478)

Again, I I don't feel like I you do have to understand that AI has some i you know, inconsistencies and you need to edit it and look at it and whatever. You can't trust everything for sure. And I and it's getting better, but like, yeah, I mean just the efficiency for communication for me. I d I talk through everything, dude. Like I we're doing an app for flooring stores out of out of my my friends doing it.

Jesse Sampley (54:22.08)

It's getting better, but like, yeah, I mean, just the efficiency for communication for me. I d I talk through everything, dude. Like I we're doing an app for flooring stores out of out of my my friends doing it. And so like I'm like, help me build it a a plan to push out this app, whatever, and give me all the top flooring companies and the major metropolises. And it does it in like 30 seconds. Yeah. I'm like, how do you compete with that? Like

Adam Galbraith (54:34.988)

And so I like, I'm like, help me build it a plan to push out this app, whatever, and give me all the top flooring companies and the major metropolises. And it does it like 30 seconds, dude. I'm like, how do you compete with that? Like, so like I yeah, I mean, I I would say my biggest thing would be as we grow, I want to integrate AI to my staff more. All my office staff use it, but anyone who is doing takeoffs and like we use Bluebeam and whatever, a lot of these other programs, but I'm like,

Jesse Sampley (54:48.51)

So, like I yeah, I mean, I I would say my biggest thing would be as we grow, I want to integrate AI into my staff more. All my office staff use it, but anyone who is doing takeoffs and like we use Bluebeam and whatever, a lot of these other programs. But I'm like, don't be afraid of technology. Like, let's integrate to make our lives more efficient and to be better. Like that's what I want. how that looks in in in construction, honestly, bro, it's gonna be exciting to see what comes.

Adam Galbraith (55:03.49)

Don't be afraid of technology. Like, let's integrate to make our lives more efficient and to be better. Like that's what I want. how that looks in in in construction, honestly, bro, it's gonna be exciting to see what comes because it's only gonna get better and better. So I'm excited.

Jesse Sampley (55:17.107)

Because it's only gonna get better and better. So yeah, just look at the past several years. I mean, it's just gotten incredible with with every facet that it does on a communication side, on a image generation side, on a logic side. You know, it didn't used to be able to do math correctly and now it's you know it'll Yeah. Yeah. Well and like to touch on the renderings, dude. The renderings are unbelievable what they're doing now. And I'm like, there's people who used to char I remember like they charged at three thousand dollars for rendering.

Adam Galbraith (55:24.46)

Yeah,

Adam Galbraith (55:28.898)

Yeah.

Yeah, it's it's yeah, yeah, yeah. Well, and like to touch on the renderings, dude. The renderings are unbelievable what they're doing now. And I'm like, there's people who used to charge I remember like people charge me like three thousand dollars for renderings. I'm like, dude, this was done in 14 seconds. Like you're screwed. Like you're screwed, bro. You better get a new career because renderings is over, dude. Like, yeah, it's it's it's phenomenal. It helped me. I'm I've been planning a development that I was like trying to work on.

Jesse Sampley (55:46.901)

I'm like, dude, this was done in 14 seconds. Like you're screwed. Like you're screwed, bro. You better get a new career because renderings is over, dude. Exactly. Yeah, it's it's it's phenomenal. It helped me. I'm I've been planning the development that I was like trying to work on, and it's literally helped me do everything. How I would communicate with the city, permit application stuff, how to build a how to build a like a lender's broker package to to them as like a pitch package. Here's my photos, the breakdown of everything that we're doing.

Adam Galbraith (56:01.261)

And it's literally helped me do everything. How I would communicate with the city, permit application stuff, how to build a how to build a like a lender's broker package to to them as like a pitch package. Here's my photos, the breakdown of everything that we're doing. It's just like, dude, it's it's so it's the way to go. And it's so such a cheat code. So yeah.

Jesse Sampley (56:16.518)

It's just like dude, it's it's so it's the way to go. Yeah. So such a cheat code. So Well the the two that I would I would tell you to look into, one would be Manaus AI, okay and the other one would be Victor. Victor is a Victor oper why do you say that? Victor is operates in Slack. So the two things about those is instead of just having a communication, it is a gentis. So you tell it to do something.

Adam Galbraith (56:27.36)

Okay. Yeah. Hold on, I don't write this down. Why why do you say that?

Adam Galbraith (56:38.965)

Okay.

Jesse Sampley (56:46.383)

And it will log into your Gmail. It will go to this platform, this platform, and it will do it for you. You just approve it. So it is several steps that you tell it. So for instance, I I was running a campaign on Facebook and I had 120 ads that were running, and there was a typo for an event, it had the wrong date. It was supposed to be the twenty-fifth and it was said the twenty-fourth.

Adam Galbraith (56:52.942)

What? Why?

Adam Galbraith (57:09.165)

Yeah.

Jesse Sampley (57:13.243)

So I told Victor, I said, hey, just go in, change this one, change it from the 24th to the 25th, make this this simple update on 120 ads. So then it tells me it logs into Facebook, it finds all of the ads, it tells me overview of what it's going to do. I hit approve and then it does it all. So I mean little things like that, but it has the ability to, yeah, whatever you integrate with it.

Adam Galbraith (57:29.336)

What

Adam Galbraith (57:33.228)

Wow, dude. Wow.

Jesse Sampley (57:37.711)

then it is able to link to those different things, be logged in, and then do the task for you, which has been super helpful. So it's Mantis and Victor? Yeah. Manus is owned by by Meta. Manus. Yeah, Manus AI. Yeah. so it's really you've got to play around with with a lot of them, but you know, the kind of the big thing that I look for is who which ones eat up credits. You know, I feel like they're a little bit some have just been real

Adam Galbraith (57:41.634)

Yeah.

Wow. So Mat Mantis and Victor?

manus, man. Okay.

Jesse Sampley (58:07.833)

I don't know, they're they just try to get you to eat as many credits as possible versus Chat GPT if you're on the pro version, you're just paying a monthly fee and that's it. You can ha use however much I I use it so much dude that I'm like, Yeah, how what are we paying? Like, well so what is the what do the other ones cost? Like 'cause I have the other credits. Yeah, the other ones I'm it just depends on how many credits you use, you know. So Vic Victor is more of an AI coworker. So, you know, I use it like a a personal assistant.

Adam Galbraith (58:12.643)

Yeah.

Adam Galbraith (58:17.71)

That's what I like about I I use it so much, dude, that I'm like, how what are we paying? Like, well, so what is the what do the other ones cost? Do you like 'cause I don't know the credit system.

Adam Galbraith (58:30.359)

Okay.

Adam Galbraith (58:37.422)

Yeah, yeah. Okay.

Jesse Sampley (58:37.508)

To go and do do certain tasks. So I think I'm at maybe seven hundred a month is what I pay right now. But again, I'm I look at it just like a VA time. It's just like, hey, if I'm I'm literally was would pay someone to change this copy a hundred and twenty different times. and it's doing this and you know, it probably used up fifty dollars of its credit just with that one task. So yeah, real real interesting stuff. But as we wrap up if

Adam Galbraith (58:44.269)

Okay.

Adam Galbraith (58:51.576)

Yeah, yeah. Yeah. Yeah. Interesting. Yeah. Yeah.

Adam Galbraith (59:02.03)

Interesting. Huh. Crazy.

Jesse Sampley (59:06.53)

If we had you back in five years, what would you want to tell yourself in five years from now and say, like, man, I looking back like we accomplished this or we we you know what what would you what would you s hope that you would say to yourself now?

Adam Galbraith (59:23.404)

Just keep doing what you're doing. Be have integrity in everything you do. Have transparency in everything that you do. And if you stick along that line, everything's gonna go how it has. And and to be honest, I'm I'm proud of where ARG is today. I really am, from where we were to like to the company that we are. I'm I'm happy with what we're doing. And so I think just keep the same core values in place and progress and learn your way through it. Because

Jesse Sampley (59:24.237)

Just keep doing what you're doing. Be have integrity in everything you do. Have transparency in everything that you do. And if you stick along that line, everything's gonna go how it has. And and to be honest, I'm I'm proud of where ARG is today. I really am from where we were to like to the company that we are. I'm I'm happy with what we're doing. And so I think just keep the same core values in place and progress and learn your way through it. Because just like that Spec house, it didn't go great, but we figured out some shit and we

Adam Galbraith (59:49.219)

Just like that Spec House, it didn't go great, but we figured out some shit and we and we changed gears and and just that's what you gotta do. It's just keep going. And and I think like, you know, my goal is to keep developing those three those three core sections of the company. And and yeah, just that's what I would say, honestly. Just keep going and and and stick to what you're doing. Cause that's the that's the process that that's been working for us and

Jesse Sampley (59:53.624)

And we change gears and and just that's what you gotta do is just keep going. And and I think like, you know, my goal is to keep developing those three those three core sections of the company. And and yeah, just that's what I would say, honestly. Just keep going and and and stick to what you're doing. Cause that's the that's the process that that's been working for us. And and I think it's only gonna get better. I do like the calls we're getting, the opportunities we're getting now has they're growing.

Adam Galbraith (01:00:15.5)

And I think it's only gonna get better. I do. Like the calls we're getting, the opportunities we're getting now has they're growing and it's getting bigger and bigger and we're getting better and better and bigger opportunities. And that's because we've kept the same foundation of core principles. So keep doing that. That's what I would say.

Jesse Sampley (01:00:22.446)

And it's getting bigger and bigger and we're getting better and better and bigger opportunities. And that's because we've kept the same foundation of core principles. So keep doing that. That's what I would say. Well, man, Adam, thank you so much for joining me with this conversation. What's the best way for people to contact you that are listening to this or watching this on YouTube? Yeah, I mean, obviously the best way is if you want to contact us to work with you, go to our website, which is www.arghomes.ca with an S.

Adam Galbraith (01:00:35.661)

Yeah.

Adam Galbraith (01:00:39.904)

Yeah, I mean I would say the best way is if you want to contact us to work with you, go to our website, which is www.arghomes.ca with an S. And then you can interact with us from there. And then if you, you know, want a project or wanna do developments or whatever, just communicate through there and then eventually you'll you'll get to me and I'll call you and we'll figure it out. That's what I would say. Yeah.

Jesse Sampley (01:00:50.574)

And then you can interact with us from there. And then if you you don't want a project or want to do developments or whatever, just communicate through there and then eventually you'll you'll get to me and I'll call you and we'll figure it out. That's what I would say. Yeah. Good deal, man. Well thanks so much. Thanks for having me, dude. I appreciate it. I meant to ask you something else. I was and this is what I don't want to be in here. Okay, I'm gonna I'm gonna go ahead and stop reporting because it's gonna up

Adam Galbraith (01:01:05.433)

Thanks for having me, dude. I appreciate it. I meant to ask you something else. I was and this is what I don't want to be in here, just to be clear. But yeah.

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How Builders Can Grow a Stronger Construction Business Through Reputation, Transparency, and Adaptability

From Carpenter to Construction Business Owner

Growth Through Relationships

Why Reputation Matters More Than One Job

Transparency Builds Client Trust

Social Media Can Start With the Work You Already Do

Building a Team Around Values

Adapting to a Changing Construction Market

Learning From a Costly Spec Home

Why Commercial Clients Are Becoming More Attractive

AI Is Becoming Part of Construction Business Operations

The Long Game for ARG Contracting

Final Thoughts

Key Takeaways

Listen to the Full Episode

How can builders build a stronger reputation?

Why is transparency important in construction?

What role does communication play in successful projects?

Why do referrals matter in the construction industry?

How does ARG Contracting approach construction projects?

What is one of the biggest lessons Adam Galbraith has learned in business?

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