What we believe

Meridian Pursuit was founded by husband-and-wife team Jesse and Alieta Sampley. Jesse is an award-winning video producer who has spent more than a decade helping businesses tell their stories through cinematic visuals and compelling content. Alieta is a licensed Realtor and marketing strategist with a passion for building brands that earn trust and create lasting relationships. Together, they combine creativity, strategy, and real-world business experience to help companies stand out, connect with the right audience, and grow with confidence.

Help Businesses Become the Obvious Choice

Our Story

Meridian Pursuit is a strategy, storytelling, and growth company helping established businesses build stronger brands, get in front of the right people, and create the marketing systems that turn attention into opportunity.

Today, we primarily work with companies in construction, home services, tourism, and destination marketing, bringing brand strategy, content, digital marketing, technology, and lead generation together under one team.

It Started With Storytelling. Then We Learned How to Drive Action

Before Meridian Pursuit, founder Jesse Sampley spent more than 12 years in high-end video production, creating brand films and commercial content and working alongside advertising agencies and production companies on campaigns for brands including Valvoline, Tempur-Pedic, Buffalo Trace, and other nationally recognized brands. That experience built the creative foundation Meridian Pursuit still carries today: understand the brand, find the story, and communicate it in a way people actually care about. Then came a different challenge. In 2020, Jesse and his wife started what would eventually become Meridian Pursuit, initially focused heavily on event marketing. This time, success wasn’t measured by whether the campaign looked good.

People had to show up. The team combined digital advertising with radio, billboards, landing and ticketing pages, marketing collateral, content, and campaign strategy to drive thousands of attendees to events across the United States. That experience connected two sides of marketing that are too often separated: Creating something people care about and getting it in front of enough of the right people to drive action.


Getting Attention Isn’t Enough

As Meridian Pursuit began helping more businesses generate visibility, another problem became obvious. What happens after somebody clicks? Where does the lead go? Who follows up? What happens if they aren’t ready today? Which marketing actually created the opportunity? And how does a business know what’s working? So we started building the infrastructure behind the marketing. Websites. CRM systems. Lead tracking. Automations. Content systems. SEO. Advertising. Reporting. Analytics. And today, increasingly, AI and Answer Engine Optimization. After working with hundreds of businesses, Meridian Pursuit evolved from creating individual pieces of marketing into something much more valuable:


Your Marketing Shouldn’t Feel Like a Bunch of Separate Companies Doing Separate Things

We’ve seen the alternative. One company builds the website. Someone else runs the ads. Another company handles SEO. Someone posts on social media.

A production company shoots a video. Someone internally is supposed to manage the leads. Everybody might be doing their individual job well, but nobody is looking at the whole picture. And the business owner gets stuck in the middle trying to connect everything. Meridian Pursuit was built to solve that problem. We start with the business first. Who are you? Who are you trying to reach? What do you want to be known for? What makes you different? What kind of customer do you want more of? Then we build the marketing around those answers.


The pieces work better when they’re built to work together

Brand Strategy
Get clear on your positioning, audience, messaging, offers, and what makes you worth choosing.


Photography + Video
Capture the real people, work, stories, expertise, and results behind your business.


Websites
Build a digital home that reflects the quality of your company and gives customers a clear path forward.


SEO + Search
Make it easier for the right people to discover your business while they’re actively researching.


Social Media + Content
Stay visible, tell better stories, educate your market, and build familiarity over time.


Paid Advertising
Put the right message in front of more of the right people.


Lead Generation + CRM
Capture opportunities, organize them, track where they came from, and build better follow-up.


Analytics + Optimization
Understand what’s actually working and use the data to continually improve the system.


We’re Already Looking Ahead

The way people find businesses is changing quickly. For years, search meant typing something into Google and choosing from a list of websites. That’s no longer the only path. People are asking ChatGPT. They’re using Google AI. They’re asking detailed questions and receiving direct answers assembled from multiple sources. That means businesses need to think beyond traditional search rankings. Alongside SEO, we’re increasingly thinking about AI search visibility and Answer Engine Optimization. What does Google understand about your company? What does AI understand? Is your expertise clearly documented? Does your website answer the questions your customers are actually asking? Are your brand, reviews, content, projects, services, and authority creating a clear picture of who you are? We believe part of our responsibility is making sure our clients don’t have to figure all of this out themselves. You run your business. We pay attention to how the way people find it is changing.


Built to Bring the Pieces Together

Meridian Pursuit has grown far beyond one person behind a camera or managing an advertising account. Today, our team brings together content creators, developers, marketing specialists, project managers, and strategic partners who each bring expertise to their part of the system. That allows us to create better work while keeping the bigger picture in focus. Because while platforms and technology will continue changing, the fundamentals don’t.


  • Know who you are.
  • Know who you’re trying to reach.
  • Build a brand people trust.
  • Tell a story people care about.
  • Prove you’re good at what you do.
  • Get in front of the right people.
  • And have a system ready when they raise their hand.


STRATEGY. STORYTELLING. GROWTH.

Those three words sum up how Meridian Pursuit got here and how we approach the work today. Strategy gives us direction. Storytelling gives people a reason to care. Growth comes from putting the right marketing, distribution, technology, and systems behind it. We don’t believe you need more random marketing. You need the right pieces working together.


Let's see if we're a good fit for each other

If you’ve built a great business but your marketing hasn’t caught up, or you’ve invested in a lot of individual marketing pieces that aren’t working together, we’d like to learn more about what you’re building. Schedule a quick discovery call with our team. We’ll learn about your business, where you’re trying to go, what you’re currently doing, and where you feel like things are getting stuck. Then we’ll figure out together whether Meridian Pursuit is the right fit to help.