Construction Marketing That Actually Works: How Builders Win More Deals, Raise Capital, and Scale Smarter

Jake Rodriguez (00:31)

I appreciate you having me on. Fair warning, this is my first podcast actually talking to a random individual, so this is pretty fun and cool for in the real estate game doing new development now. I'm very new, so I'm curious to kind of see maybe your standpoint, how many different people you interview, because I kind of have that new fresh mind of only, been in it guess for right out of a year, year and a

So that's, I have this new perspective of trying to leave the W-2 world, jump full head into this. So it's been fun. My background is I'm an engineer. went to the University of Texas at Austin, got my civil engineering degree. Grew up doing construction, I was always building remodeling with my dad or doing odd jobs like that. And so kind of college and chose probably the most construction kind of degree I could probably think of at the time.

doing that for the last six years. Worked for a big general contractor here. like a top 20 GC here in the United States. So kind of been involved in the industry for a while.

And yeah, now just really trying to dive headfirst into real estate, doing my own thing. It started off in the multifamily space, really didn't have any luck. My current business partners, that's how we met, was in this multifamily mastermind. They had some A couple years younger than me, they owned like a 20 unit apartment complex and everything else. They got into the game, but they saw me about a year ago have some success with this new development game. And they kind of saw where multifamily was going. They kind of saw where.

Single-family multi-family new development from the ground up was going and they kind of decided to hop on with me and now we have a little team now three of us and we're we're trying to turn and burn Now going forward we're under contract or we're under construction currently on our first big deal together and we hope we're gonna have a couple more under contract here this month we have a couple promising things going on so a tie level where I kind of started and where we're headed sorta

Jesse Sampley (02:17)

And for the listeners out there, what state, what city are you working in right now? OK, what's that? Tell me a little bit about the Dallas, Texas market today with with everything going on.

Jake Rodriguez (02:21)

Yeah, we're in Dallas, Texas.

I will say booming still. I will say I feel very lucky and blessed to be in Texas for one, but in Dallas secondly, real estate. Because of course, I'm kind of the pessimist of the group sometimes. I'm on YouTube every day at the gym listening to all these doomsday guys saying how 2008 is on its way, prices are too inventory, everything else.

Jesse Sampley (02:45)

You

Jake Rodriguez (02:51)

So I will say I think out of all the places in the country, think Dallas is one of the better spots, luckily. think we're okay for now, but you never know what's gonna happen, I guess. But we're here to ride it out.

Jesse Sampley (03:04)

Yeah, well that's the thing is it's different in every single market and you know can have I was talking to some guys

in Canada over on the Ontario side. even though they're in a really small community, they're custom home builders. was booming within just that one little community just because of what level of homes that they were building, which were people's second, third residents, multimillion dollar waterfront cottages. Really cool. But different every level, depending on who your customer is too. If it's rental, if it's custom home builder, if these production

type homes to where you're looking for small families. It's just real I feel like on social media, it's like, this state, they kind of do a 30,000 foot level of,

Texas or Utah is seeing this, but it really gets down to those really small areas just to see, who is your person that you're another thing, I'm massive optimist. So I also see things from just, hey, you don't really need that many people either. You just kind of have to put yourself out there and get the right type of attention be seen by the right person too. And have those people aware of what you're doing because, and

Jake Rodriguez (04:10)

Exactly.

Jesse Sampley (04:11)

There's so much opportunity. Texas is a great People always have eyeballs on Texas. I'm over here in Florida. feel like similar market just in the sense are thinking about our states a lot. it's...

Jake Rodriguez (04:19)

nice.

Yeah,

I was gonna say, well, yeah, going on that obviously, Texas and Florida, I would say are the two probably most business friendly states there Texas again, went to college in Austin, now I'm in Dallas, the two probably most booming cities in Texas. There's just so much new business coming here. Obviously, a lot of California people move in here. have new things in Dallas like the, I don't know if you've heard like the Texas Stock Exchange is coming in the next couple years, we have all these new

I think Goldman Sachs is about to open up like a billion dollar campus smack down downtown. I live five minutes outside downtown. so many new people here. And I read something on the internet just a couple of days ago that Dallas is one of the highest markets with the most new people moving to it like on a daily basis. So like I said, be worse. There are a lot of other cities

in the country that I would probably really struggle to do new development, I think right now we're having some fun.

Jesse Sampley (05:18)

Yeah, now you new to the have you found is already kind of working, not working you're kind of settled as far as how you're presenting yourself? I looked you big presence on Instagram. Was that intentional? Tell me a little bit about kind of why you're doing the things you're doing now just to get more attention in the marketplace.

Jake Rodriguez (05:39)

Well,

yeah, so I mean, when it comes to social media, none of that was truly intentional. Don't get me wrong. do find I'm one of those guys. I do find power in social media. I do think having a large following brings people like you to my page. Here we are now talking. I've had investors kind of slide in or text me on the side asking if they can invest. So I do think that

while social media is not really my main focus, obviously my main focus is to build and make money hopefully really do this full time is now becoming part of my focus just because I think that one video you saw of me, kind of blown up. It's been kind of cool. I've got like thousand For me, that's pretty yeah, do think a strategy and my business his name's Caleb.

He's big into social media. He also believes in building a brand, building a reputation, everything else. And so he on the side is also trying to build his page out and together. think we're having a lot of luck with people. Right now hundred thousand for a new deal that we're trying to lock down. two days ago we made a few phone calls and I think we had about half of that money committed pretty quickly. And it's like, okay, this is not as hard as what we're

Jesse Sampley (06:46)

are you hearing on the other side? Like, why are they committing so fast?

Jake Rodriguez (06:50)

people seeing what we're doing. So the point you just made, people are now seeing, they're not just doing stuff in the dark, trying to now go out to Joe Schmoe and ask for $500,000. And he's like, well, what have you done? Well, it's like, no, they're seeing us on Facebook. They're seeing us on social media. on top of that, have over the last year built a decent enough brand and really made it a bigger effort to cold text a lot of our network, our friends and family, our guys we work with and say,

looking at deals, we don't have one for you right now, but I want to see if you're interested in investing this or that. And of course, you know, that follow-up game and kind of building that rapport with these people played dividends. idea hopefully here pretty soon we can raise two to five million pretty easily. probably the next 12 month to 24 month goal for us. It's that way we can get into bigger projects and bigger deals. But right now we're happy, we're happy with a couple hundred grand here or there.

Jesse Sampley (07:36)

There you go. Well, it sounds like the nurturing these people along the way is really helpful. And that's where I think a lot of people miss is, put a lot of energy and effort into something and then it kind of fades over time. And it's just like, all right, then do another burst. And then it fades over time. But when you're able to have that consistent nurture, even if that's a text message that goes out to these people every once in a while, an email, social media is a very organic, natural way of just keeping up people up to date, posting to your story

more that you're doing that, it's not even an engagement thing, especially like with where you're seeing success is I don't even need you to do anything. You don't need to like my videos. All I need you to do is be reminded that, Hey, we're out where we exist. We're doing stuff. We're active and people are seeing now it's kind of another version of referral to people are getting referred. You're getting referrals from people that don't know you from Adam, but they feel like they know you.

Jake Rodriguez (08:08)

Right.

Jesse Sampley (08:31)

just from social media and the stuff that you're putting out it's a little creepy sometimes.

Jake Rodriguez (08:31)

Right.

yeah, it

definitely creepy. Some of just some of the DMs I've gotten lately, just, people that are across the country, they want me to look at their deals in Wisconsin. And I'm like, man, I can tell you Dallas pretty well, but Wisconsin, I'm sorry, I don't have much help for you at the moment. the point you just made, Jesse, getting it out there and just having that presence is one thing, but the older I've gotten, I've been telling everyone this, I've been trying to get my partners on board as well as like,

just being better salesman and I don't want to be like a car salesman but just being able to sell yourself, sell your brand, sell the product you're doing I think is such a key and I wish, part of me wishes five, 10 years ago I would have made that jump into an actual sales career of my friends who doing the best in their careers are all doing some kind of sales job. It's not necessarily the engineers anymore like maybe it was 20 years ago.

So I find that same thing going on with us doing new development or trying to buy apartments or trying to buy land. It's obviously, to have that charisma and that confidence to be able to speak in a way that people want to do business with you. They want to trust to be involved in what you're doing. And same thing with like me, being the builder slash developer of these projects. I'm out here talking to the subcontractors. I might have talked to the suppliers.

And I'll tell you, every single thing's a negotiation. ever just accept that first price that they give me. So being able to go back and forth and kind of come to that common ground of what's a fair huge and it saves you thousands of dollars in the end. Tens of thousands of dollars.

Jesse Sampley (09:58)

Yeah.

how old are you? 29. OK, so I'm 30. We're roughly the same age. So I feel like younger people like us, we have a different relationship with cells than some of the older people that are out there. And I think that.

Jake Rodriguez (10:01)

29

Jesse Sampley (10:13)

there's an understanding that sales is service. like you said, car salesman, you think there's this like image of, you know, I'm trying to sell you something that I don't believe in, that I'm just trying to push because I have to versus the other mindset, which is no, my sales is my service. is doing you a service. This is a benefit. I'm seeing a position in the market space and I'm going to fill that position, sales is what takes that there, but it's a little,

bit of a different mindset and I think that's easier for the content you produce and put out there, the conversations, the confidence that you have because it's not scammy whatsoever. It is what I have is legit. It's fixing a problem. It's more of supply and demand awareness rather than it is just basic sales because I have to to meet my quota.

And I think that's a fun place to be in as a business owner too, because you just get to talk about what you're excited about and what you know is helping people.

Jake Rodriguez (11:00)

Exactly.

Exactly. like kind of back to even my normal W2 job, like I said, I'm in construction there. We're building multi hundred million dollar developments and stuff like that. So I've always been exposed to it. I've always known how the game works. the tech, the tactics of going with these guys. But of it's not my money. It's not my deal on the line. the sales aspect is something that has had to come with my own business that I'm running. when you're working for a billion dollar company.

there to haggle and negotiate as much, at least that's not my role. That's the bosses who have been there to come in for 40 their role to try and get those prices down. So been really do this deal our own

Jesse Sampley (11:46)

What are some things that tactics that you found from having that W2 job? What are some things that you glean that now you're using in the everyday?

Jake Rodriguez (11:53)

how to project manage. started as an engineer, my way up to doing all the financials, budgets and all that kind of stuff. And obviously, no matter what company you're working having to manage, five, 10, sometimes 20 different subcontractors and making sure that you're QA'ing their work, making sure that they're showing up on time. And if they're rally the troops to get them there or finish the job. So, yeah, say...

a lot of pride in the financials and really just making sure the numbers work. Obviously, I'm not trying to buy a bad deal and I'm trying to make money at the keep a pretty tight budget. I know exactly basically where every penny has been spent so far. And so that's the nice thing about us being smaller now because we're kind of setting that foundation. Obviously, the immediate goal in the next couple of years or even a year is hire a superintendent or a PM once we have 15, 20 builds that are ready to go.

At that point, we're gonna have to get an accounting team to really make sure those numbers are tight. But right now, the big thing that I think I offer is the processes, the systems, the software is how to really make sure that we're staying on track and on schedule and on budget mainly to make sure that we're successful in the end. So that's what I've really taken from it.

Jesse Sampley (12:58)

What are some of those systems and softwares that you're using that you're seeing work real well?

Jake Rodriguez (13:02)

Yeah, right now my main software called Rehab Valuator. I'm not trying to promote them at all, but I will say a good system It's one of the cheaper software. think it's like 7,500 bucks a month, so it's still pretty most builders. And it's a good way to your budgets, have a performer, project out what you want. can input your actual expenses, so now you're tracking against your has a decent scheduling tool, so we can really

things should be happening. Although I will say for single family builds, which is what we're primarily focused on right now, take a whole lot of scheduling to keep it on It's not that hard of a product to build, whenever you're building, whenever we're gonna build multifamily apartments here in the coming, hopefully six months or so, then all of sudden that becomes a lot more important. So yeah, Rehab Valuer is a software that I've leaned on mainly right now and it's worked out well for me.

Jesse Sampley (13:52)

Now do you guys have a formal entity that all of this is under with your other two partners?

Jake Rodriguez (13:57)

Yeah,

absolutely. So I've done a couple of bills just myself where I was the sole owner. brought the cash. I built everything else. Obviously that's my LLC. overall LLC right now with the three of us. And that's where we're buying our And yeah, going from there, obviously they have other deals. They own a 20 unit apartment complex. That's just them too. So yeah, we're just creating LLCs left and right.

Jesse Sampley (14:19)

Yeah, keep it protected. That's good. That's smart. And then on a branding side, is this more of just personal brand bringing people to the table or do you have establishing a brand to these investors and have a place where they're able to look at different portfolios or things that are in the pipeline for later on?

Jake Rodriguez (14:36)

I'm not where I want to be when it comes to branding and this is hundred percent on me and I've been focused more on finding the deals but something I need to make time for is yeah, I need to get that full professional website. Obviously, I told you I'm trying to grow that Instagram following so that way that my brand is out that's part of the coming month. It's part of my 2026 goals is to get all that going as soon as possible because you're I also want to really branch out start doing more like commercial remodeling as well because they have that

quick cash flow because I'm not sure how involved you are in development, it's obviously these development games are, they're just the big lump sums at the end and where the last ones get paid. if I have 50 new builds going on, ensure that they were probably coming in a couple of months, just like cashflow, but right now that's not where we're at. getting into more commercial remodels more commercial, just contract work. That's really what I want to start promoting as well. So that way I can have that.

Jesse Sampley (15:08)

Yeah.

Jake Rodriguez (15:23)

active those active jobs that act to cash flow and then every once in a while when I get these new developments to close well and now I got a nice big bonus hit my account so that's kind of that's kind of the idea

Jesse Sampley (15:31)

Yeah.

And you also can keep your subs busy with some of that stuff so that, they're not going out and looking for other work because that's another struggle of it is, you're heavily reliant on the subcontractors. Tell me a little bit about that relationship. How are you finding good people? How are you keeping the good people and how are you getting rid of the bad people?

Jake Rodriguez (15:49)

man.

⁓ man, got good thing you didn't talk a month ago because I would have very long tangent upsetness. yeah, the obviously that's the key is finding good subs. I have a lot of good mind is directing my he came in on my first build and he made me some promises. I was like, Yeah, yeah, okay, whatever. Here we are three, four

you still my guy shows up. He's a great guy. But then you have other people like I've had a horrible experience with my first plumber actually had a fire plumber. Then I other guy who I'm now buddies with and you have a big issue with a pair just on my last build. So really just comes down from referrals, I would say, a lot of my people I do ask my builder friends, other people who are in real estate, I ask, hey, who are you using? And luckily, they're all pretty upfront with me.

On top of I am a big proponent. I do love doing the old school game of if you see a construction site, just put your shoes on and go walk right up to it and start talking to everyone. And I do that several times a week. So a couple of subs I've gotten just from people building in my neighborhood.

Jesse Sampley (16:45)

My dad was a home builder and that was his strategy. kind of an old school guy some of the old school builders that were in his market weren't too friendly to it. So sometimes you kind of had to sneak onto the job talk to those subs.

Jake Rodriguez (16:56)

Yeah,

well don't get me wrong commercial jobs like the company I work for, yeah that's not allowed, that's just a complete safety hazard but you know these little multi-family sites or these homes, you got guys walking around in socks, know, no one cares so you go talk to them and you're good to go.

Jesse Sampley (17:13)

Yeah, the so important. some things that you're doing to kind of build that rapport with the good people? even though, you don't have a whole lot of volume right now, but just things that you're doing to show appreciation and just following some of the basic common sense golden rule things.

Jake Rodriguez (17:20)

Yeah.

Yeah, absolutely. Well, obviously the big thing that they care about is paying them when they want to get paid. And so that comes back down to my project management. I got a, it's not like I have 400 grand just sitting in my bank account. have these relationships with the banks from getting draws and everything else. So being able to be on the ball where I know I need to get the money from the bank on this day, because I know my plumber is going to be done that day or the day after I can pay him immediately. I know that's why he loves working with me. tells me all the time that I pay

basically the day the job is Instead of some of his billers, waits a month and he's over there trying to haggle and fight them and take them to court and everything else. So that's the main one. Obviously everyone just wants to get paid. Everyone wants to that way. The second thing every once in a while bring some tacos to the sit there and bring a case of beer if you need is. how these guys are. So just stuff like that, that rapport, hanging out with them.

Jesse Sampley (18:13)

yeah.

Jake Rodriguez (18:17)

I think that just shows you're not just here to treat them like dirt and just treating them like an object and I think that's worked out well for us.

Jesse Sampley (18:24)

on as far as overseeing their work and who's managing that right now? That's you.

Jake Rodriguez (18:28)

That's me. Me and my partners. Yeah,

it's on us.

Jesse Sampley (18:32)

are some of those KPIs, those real important things that you're looking at, as you're trying to balance the budget side, you're trying to, balancing the craftsmen the work side.

want to choose a sub that works within your budget, but you also want a really great job on the project. So you have that relationship between finding someone good quality people that also fit your budget? Because having to balance the books.

Jake Rodriguez (18:56)

Right. Yeah. Well, kind of goes back to before we ever buy the deal, we've underwritten it. We know what what the bill of cost should be. So like that one that you were looking at, supposed to be a million dollar bill, just bill of costs or less. And so we have my full budget lined out, you know, 100 line items. And so obviously, I start there and I'm not ever I'm definitely not ever perfect on the budget. I'm usually pretty close. And then from that, like I

there's 10 other builds that are the exact same size right down the street, go to those plumbers and Hey, would you charge for that? And they usually are right in line with what we were projecting. And then of course, if they're not, then back to the sales aspect, I said earlier, that's when you see me getting real serious with them. I'm saying, Hey, you want 40, I'll give it to you right now for 30. Can we do it? more times than they have a business, they're trying to keep the pipeline going. They want to build relationships with us. I want to build it with

how you find that good quality guy, obviously it was referred, or you see him building it right in front of you, 10 houses down. But then you're able to get that price, hopefully just without too much haggle. But sometimes you have to haggle and kind of just get what you need to make your projects successful as well.

Jesse Sampley (19:58)

Yeah, yeah, absolutely. And like you said, viewing it from their side too is, it's always, that's kind of sales 101 is that it's not what I want. It's about what you want too. And viewing that is always real helpful because that's just a, everybody loves to be communicated when it's in your perspective, not what I'm trying to get out of it.

Jake Rodriguez (20:09)

you want yeah.

Exactly. And it kind of the flips that I always think of it's, like right now we're looking for our next deal and we're looking to hopefully buy like five to 10 acres so we can do like a small subdivision to the point you just made is, gonna have to haggle that seller, but am I willing to pay a little bit more to them? Because that's now gonna allow me to build 20 to 30 homes. That's gonna keep me busy for the next year. Yeah. So like that, that's a pro. Like they want my business to do the plumbing job. That way they just have another two months of work coming, you know, so

It's all part of the business game that you have to play and sometimes you pay a little bit more, you pay a little bit less and it's to keep the ball rolling, keep the momentum going.

Jesse Sampley (20:55)

What's some of the main competition you have as far as other people, other players in the market, know, when you're trying to find property like that, are some of the challenges that you're seeing out there that you're gonna have to overcome this year?

Jake Rodriguez (21:06)

land at the right price. you've heard it, I'm make your money on the buy side, not on the sell So making sure that we're not getting into an overpriced land for now we have to then build a much lower quality home because it costs less and then all of a sudden now I can't sell it as much. So that's our biggest struggles as 30 to 40 probably land deals a day and

A lot of them are from wholesalers or from real estate agents that are on market. you're not finding that good deal or not. definitely not finding great insane deals and you very rarely find that good deal. And we're kind of at the mindset now that let's just find some good deals and get some base hits. And then obviously, certainly we'll start getting those triples and home runs. and that's kind of our mindset now. And hopefully we're going under contract today on another deal really nice neighborhood here in Dallas to where.

we're going to make some money and obviously as a partnership we're splitting it so individually we're not going to make boo-coo bucks but it's enough to keep the pipeline going, it's enough to people interested like you, you're going hopefully be seeing us and again maybe more deals would come that way so that's kind of the mentality we're taking right now.

Jesse Sampley (22:08)

Yeah, there's also a marketing aspect of that too, which is just, having something too that you can put out there that brings you more deals and brings you more investors too. you have to have real stuff to show. I wanted to ask you, you touched on it a little bit earlier, but how are you building?

more of that confidence in investors. ⁓ What does that process look like as far as conversations that you're having with people? Are these town people, if they are out of town, what is some of this collateral look like that maybe pitching? just give me a little bit of an what that looks like.

Jake Rodriguez (22:41)

Yeah, so again, confidence and everything else, that's still a growing thing. it's not like we're a big Dior Horton builder that has all this where it's just like, yeah, you want to invest with us now. like, no, like you, you're, obviously taking a little bit of a risk. not 40, 50 years old with 20 years of experience, but building that confidence by obviously our social media, we're in one of those situations where we've done it now.

I'm from the background and so I'm trying I pitched my background, I pitched the experience we've already gained. And obviously it's one of those things that for building a single family house, we're not building the Taj Mahal, we're building a house that, it doesn't take that much brain power. like I said, man, I do think sales is just one of biggest skills anyone can have. Cause again, I'm having to sell myself or I'm gonna sell each other. And luckily my they have started a good size little construction business.

both recently just quit their full time job. So they're going full into it. having my new construction experience, my background doing some pretty big remodels and commercial jobs as well. So being able to just pitch all that and hopefully getting some people to just believe in us and, and trust that we're not going to lose our money, we're at least going to give them the returns we promised them the thing. part of it. And

another year and we have five more deals closed, then all of a sudden people are gonna start really reaching out to us, at least we hope, because we've been really proving that we know what we're doing and that we're not losing people's money. we've never come close to losing anyone's money, but that's what everyone's scared of is, you what if you lose my money?

Jesse Sampley (24:03)

there's a lot of optimism for that market that you're into. And that's probably a good selling point too, is that you're not really trying to force it. And it's always nice when you've got national news that's kind of spotlighting your area. ⁓ What advice would you give to someone that is not really that hot of a market?

Jake Rodriguez (24:16)

Exactly

Jesse Sampley (24:22)

you know what what are some of the the things that you've heard from from investors what are some of these main things that that they like to look at obviously the return is number one but secondary to that is they have to trust these people so how can they build this trust with investors

Jake Rodriguez (24:32)

Yeah.

have the full game send you the pitch deck that my partner just put together yesterday for this deal we're raising money for, like I told you about. You obviously want to have your schedule on point. So for us, it's really appealing because these homes, it's basically a 12 month turnaround, very low risk. our comps, we have our comparable sales ready to go. And obviously we're trying to buy the deals at a good point. Oh, and we're promising a 20 to 30 % return on the money you invest.

Essentially 12 months or less is all it is. So when you have those things ready to go and you're confident that the deal itself will work out, obviously if you're investing, we invest in all of our own deals, should get you into the door to, you make 100 phone calls, might be batting 100, but you might get 10 guys that give you 25K each and now that's 200K, that's enough to go build a $2 million build like we're doing and there you go.

Jesse Sampley (25:28)

Yeah.

Jake Rodriguez (25:29)

You know what I mean? So again, all comes down to the, buying the land or buying the tear down or buying the parcel, whatever you're looking to buy anyone that you could be a 12 year old. If a 12 year old comes to me and says he locked down this deal at a hundred K and I know it's really worth 400 K. might still invest 12 year old cause it's going to be hard to lose. it'll be hard to lose. So that's kind of the thought process is, is having your ducks and robo obviously just find a good deal. So, you know, the risk is lower.

Jesse Sampley (25:48)

Yeah.

It's nice to know too, even as you're kind of positioning yourself with, kind of being the savvy person that's going out finding those more to find deals, or at least having the energy to go on out and finding it, even if it's not a property that's even on the market yet. But, being a little...

more on the investigating side and just knowing, hey, whatever these people bring to the table, it's going to be good. They may not have something yet, but they're going to just because of where their mindset is on a daily basis and what kind of stuff that they're looking for. So that brings a lot of optimism too, because people aren't just going to invest in one deal. They're going to invest in multiple deals. and that's kind of what you want is just this growing group of people that's continually to do stuff with you over time.

Jake Rodriguez (26:36)

Exactly. And to that like my partners, they had an investor, and they bought that that apartment complex a couple years back, they have one guy, I want to say invest like 150 K into that deal with them. That was a huge win for them. And what do know, that same guy is now verbally committed to a couple deals with us. And even yesterday, he committed, he verbally committed, so it's not official, we, barely committed 100,000 to this deal we're raising money for.

And this is just an old gentleman who has made his money, sold the business, and he likes that we're a couple of young kids who are driven and motivated and finding deals. And he's like, yeah, I'll take 25 % return in 12 months. I might as well, your point, and we've been met some of his friends because of course he now likes us. He's we've proven that we're know what we're doing. So now he we've talked to a couple of his 60 year old friends and now they've shown interest in investing. it's just kind of a snowball game. That's kind of the beauty

starting to hit that point right now, I'd say, but you've always heard like get a couple of deals and we'll just start snowballing. The money will come, the people will come. We haven't seen the full fruits of our labor yet, but we're starting to see like, okay, we're on the right track and it's definitely starting to be a little bit easier.

Jesse Sampley (27:30)

Yeah.

What an exciting time. It's nice to have that moment or feel that momentum behind you. Just puts an extra pep in your step as you're going along. And I think people feel that in the conversations that you have just because you have this momentum behind you. You have this energy.

Jake Rodriguez (27:43)

Yeah.

Jesse Sampley (27:56)

that ⁓ starts attracting people. it's a little hooey as far as it's like you can't really put your finger on it, but it's just when you feel like the wind's blowing in your direction, then you start walking a little different, you start talking a little different. And like you said, confidence goes really long ways. It's not always just what's on the book. But again, you're also presenting a really nice book that's showing data.

Jake Rodriguez (28:21)

Right. And that's the thing too is, any investor, real estate guy or anyone just doing a business when you're raising capital or you're trying to find a deal. Obviously the goal is at the end, we're going to make X amount of dollars to make our time worth it. But the main thing is also just making sure that we're protecting the people who invest in us. So, like this deal we're raising money for, we feel really confident that, we could still sell this home. This is a really nice home for

$250,000 or more, or sell it for 250K less than what we're planning for in our pro forma, and we're still gonna be able to give their investors their original money back, plus the return they promised them. And so there's a lot of, you're taking out a lot of risk, and being able to just show those things, I think it makes a difference that, yeah, maybe Jake makes zero dollars, but you're, Mr. Investor, you're at least gonna get your money back, and I just did it for the love of the game at that point, I wasted a year of my time, but that's just how it goes.

Jesse Sampley (29:12)

Yeah.

Tell me a little bit about the.

Jake Rodriguez (29:12)

What are you guys doing?

⁓ I was gonna say, what are you guys doing there in Florida? What's your real estate background?

Jesse Sampley (29:18)

so one, I've got a marketing company that helps home builders and construction people. What we do is take earnings from our marketing company and then we invest it in short-term rentals. And that's kind of the beginning. Everything that we do is all kind of long-term play. So the cash flow isn't as important for us.

right now it's more of I tell people, check in in 30 years ⁓ where we'll be because that's kind of where our heads are at is always you know 20, 30 years down the road but we've got some visions to do some sort of a development. I don't know if it's on the horizontal or vertical side or both my dad being a home builder I was around a lot of construction and developers and the development side just always seemed so intriguing

My creative background, I really like selling a vision. like kind of putting the vision out there. As far as doing the actual work, I really love for someone else to do the work. And I like that from a development side is kind of preparing everything for a builder to come in and then kind of let it take off.

that think here in the next 10 years, we'll probably get a little bit closer to that. Right now, being in the soft market that we're in, we're just investing a lot more rental side, ⁓ just because you don't know, and it's always a good park your money, even if it's not the biggest return, it's a safety net there.

Jake Rodriguez (30:32)

Nice.

Man, I did learn that lesson when six months after I got my I at noon the workforce. I just put my first, six months of savings run to around property bought my first one. I didn't know what I was doing. I was over here thinking I was going to rent out for three grand a month. Comps were like 1800. overpaid for the home, everything else. did the whole remodel.

At the time, I quickly realized, was like, crap, I just messed this thing screwed myself. But to your point, here we are, five, six, seven years later, appreciation's up, the note's paid down, I can sell it, profit six figures maybe. all works out so to your point, if you own 50 rental properties over the next 50 years, you're gonna sell those and it's gonna be a nice retirement fund, so I'm all about it.

Jesse Sampley (31:10)

Yep. Yep.

My

first house that I bought was 18 years old and it was a complete disaster. I it was just a total dump. It was $50,000. It had 14 Chihuahuas that were always lived inside and I don't think they were ever let outside. There was an old lady that was in there that had passed away. I mean, it was just like everything you can imagine. It was a 1927 home or something.

Jake Rodriguez (31:27)

Hahaha

Hahaha!

Jesse Sampley (31:46)

It was basically built like a pole barn and then it was just crappy renovation on top of crappy renovation. I think it had 11 coats of paint. I mean, it was horrendous, but my very 18 year old optimistic brain was like, man, I could just see this. I ended up peeling that thing apart. I had a budget for what the Renault was going to be.

Jake Rodriguez (31:46)

wow.

Jesse Sampley (32:07)

went way over that. I ended up redoing the gas lines, the plumbing, the electrical, all of the insulation, redoing the roof, building the whole front of the house again. I mean, it was not looking good for a while. So I actually decided to live there for a little bit. I was like, I've already put this much effort into it. I'm just gonna live here for a bit. But then,

Jake Rodriguez (32:22)

How are?

Jesse Sampley (32:25)

if you hold something long enough, like you're probably going to see a return eventually. And that's when just right at COVID our market blew up. I saw an opportunity just like, I don't think this little house is never going to see this value again. So I went ahead and flipped it and yeah, it was the hardest hundred thousand dollars I'd ever made. Took me two years to renovate the project because I was doing a lot of it myself, but ⁓ just looking back, was.

Jake Rodriguez (32:30)

Yeah.

Ha ha!

Jesse Sampley (32:51)

like man I'm glad that I did not sell it when I did because I probably would have only made you know 40 % of that but when there's a

Jake Rodriguez (32:58)

And

that's the deal that made you at 18 realize you want to go into marketing and not do construction.

Jesse Sampley (33:04)

Exactly.

my dad being a home builder, a lot of the free labor and I was like, I don't think this is going to add I don't think 10 bucks an hour. don't think I can make any money. actually went to work 17. I went to go work for a construction company and it kind of started the video side of video marketing at the same time.

Jake Rodriguez (33:11)

No.

Jesse Sampley (33:23)

And I told myself, I'm gonna give this 90 days. And I told the guy who hired me, said, he was a friend of mine, I said, I'm gonna work for you 90 days, doing this video stuff 90 days, we're gonna see which one takes off first, and then that's gonna kind of be my life trajectory, because construction kind of sucks. But as time goes on, it seems like it's kind of pulling me back in. And it's really exciting talking to people like, I talk to these people around the US, and I'm now talking to people

Jake Rodriguez (33:43)

Yeah, it's lucrative, it's lucrative.

Jesse Sampley (33:50)

all over the world and getting more. I've got my first Australian podcast that I'm doing. I'm really looking forward to just having these conversations and it's inspiring. And I'm seeing a lot of younger people, a lot of people are, they're in their late 20s, mid 30s and they're doing some really impressive stuff. So it's encouraging to see and I love it.

Jake Rodriguez (34:09)

Yeah, that's awesome. And that's kind of, same thing with us. We surround ourselves, my I don't know if I mentioned me and my partners met in this multifamily mastermind community. This guy based out of Austin, Texas, he was the guy who started the mastermind. He was only, he's probably 30 right now, 31. But he was just doing some really big stuff. And so, nationally, entrepreneurs like all of us here on the call, we want to surround ourselves with like finding people and everything else. And so whenever you see a

20 at the time, he 26 years old. He owned I think a thousand apartment complexes or thousand units, 500 storage units, everything else. It's like, okay, like this is the kind of community you want to surround yourself by. So like what you're doing here with these podcasts, it's a great thing because you're networking all across the world. sooner or later that's going to pay dividends, whether it's you wanting to get into a deal with us, or you knowing who to invest in, or you just knowing who to go to. I mean, that's all going to be huge. And I'm pretty jealous you get to do all this.

I didn't do the same thing.

Jesse Sampley (35:03)

It's

really fun. I don't make a dime any of this, I have such a fascination with people so interesting. Some of that comes from my video production background. We did a lot of high-end video.

for 10 years, COVID kind of switched things up a little bit, but one of my favorite things was going to factories and shooting the full process. And I've seen everything from milking rubber trees in India to making tires and building engines. And I was just always fascinated with.

building something, refining it with a process, and like a factory, there's this whole system of things. And that's kind of passed along with everything we've done. going back to your point a little bit with who you surround yourself with, kind of lays out the steps for what you do next. Because it's really who you know, not what you know as much.

You're the most like the four people you surround yourself with the most. And that's really important. I wish I knew that a lot earlier on because, after that real estate deal that I did at 18, I went through a phase where I didn't have a lot of high quality people around me. And, you look back and kind of look at life trajectory, there was a bit of a dip just because the, the entrepreneurial spirit, the, kind of that mindset wasn't there. And it was just because of the people that I was with.

But if you put yourself around people that are doing more than you, should never be the smartest person in the room. a lot of people are so busy that it's hard to do that. I've heard other builders that are in masterminds, they've said, this is the single greatest investment I ever made to myself. Just because of one, what I'm gleaning, but two, there's just something to it when you have a bunch of peers that are always

trying to grow towards something. There's just a synergy that's built there.

Jake Rodriguez (36:52)

Well, just the whole thing, I think is my always been my biggest hold back is I've always had this entrepreneurial heart and mindset. And I'm still surprised I'm still working for someone even to this day. I always thought it was going to not work for anyone. But I've always catch myself maybe having a slight analysis paralysis issue where, can look at deals all day. then not knowing not having the network of the right people to go to to help close that deal is

hardest obviously. surround yourself with killers like we did in this mastermind where, yeah, they're 26 and they're buying $10 million deals, they're buying four of those a year. Okay, well, why can't I go buy a piece of land, at least, a motivation thing that has definitely helped me kind of grow and just say, I make $0 on this deal or at least I built relationships with investors, at least I learned a lot and at least,

something to show forward, on paper. So part of the mentality as well.

Jesse Sampley (37:44)

Yeah, take me back before a kid, what are some of the entrepreneurial things that you did as a kid?

Jake Rodriguez (37:49)

Oh man, I was the kid crackers and chips and stuff for $3 a piece. was the guy going, my grandma, this was up until probably sixth grade. I was going to buy 30 pack of cool mechanical pencils and stuff like that. I go sell them for my elementary school, dollars the teachers gave you so can go buy stuff at end of semester. I'm over here selling them for $10 so that way can go buy the biggest prize at the end semester.

So yeah, stuff like was trying to make money somehow, it was negotiating friends to trade me this or trade me that. high school, I was always so wrapped up baseball and just working to help just pay for my normal high school bills. I never jumped into having a true lawn business or anything like that, but I wish I would But yeah, I've always had that spirit, I feel like, to try and do my own thing, which has been...

blessing I'd say. Some people don't have that.

Jesse Sampley (38:43)

Yeah.

Yeah, I think you can train it maybe, but, ⁓ a lot of these stories are, people just had a, an inclination to it. It was just like, I don't even know where it came from. I just, always had a bit of this drive. I think some people feel guilty when they don't have it. And I think it's important to know that, don't have to be that person, with that drive, but, that's where good partnerships may become into play is maybe you're very process.

and project driven and the other person's more of the visionary. Just role and how you work well, again, it comes back to networking and being around other people. you don't have to be the person that does everything. That's not for everyone. And it's also not extremely beneficial. there's power in numbers and bringing other minds one project. But the better you know yourself and the better that you know what position that you play well in.

Jake Rodriguez (39:23)

Right?

Jesse Sampley (39:31)

then it's easier to see, this person, me and him would work great together. And here's my weaknesses and here's my strengths. Let's go and actually accomplish something. of insight in looking at yourself and being vulnerable with yourself to say, okay, I may love doing this, but I'm not great at it. So I'm gonna bring on someone and I'm gonna partner with someone that can kind of fill role.

Jake Rodriguez (39:52)

There's definitely a lot ego and just in my body for sure. And it happens all the time where working with people or others isn't always my partners have kind seen that recently with another situation and just making sure you align correctly before you truly jump into a marriage with someone else is a big deal.

This kind of deals at least, any deal is usually going to be eight to 12 months minimum. So you're married to that person for at least that timeline and you may hate them by the end of it. And ideally some of these deals are big enough, but they're going to be a few years. if you're not with the right person and the egos and, the, just the business alignment is not in line, then you're going to struggle. already kind of experienced that unfortunately.

Jesse Sampley (40:38)

That is similarly to a big custom build may take two years. That's a lot of these conversations I've had with guys is, how do you maintain that relationship? Because that's a really long time. Some romantic relationships don't even last that long. You are in a relationship with someone that you're building their home.

Jake Rodriguez (40:55)

Yeah.

Jesse Sampley (40:59)

it's like, it all kind of boils down to just, frequent communication and a really good onboarding to know that person really well. And then your red flags start to get refined over time for, who that person is and to be able to have the confidence to say no, when you know that this isn't the right fit. And, rather than taking the money and seeing the side of the opportunity, I'm going to see the risk. I'm going to see

what it's gonna cost me in the long rather than saying yes, just because it's right here in front of me.

Jake Rodriguez (41:30)

Right. to that point, I'll give an example and it actually goes back to when the first thing is we started this call on is how to mitigate risk in like the current economy. Obviously everyone knows housing and real estate and everything else is kind of of my main things has worked for me is overbuilding these homes or overbuilding the product that you want to sell. A lot of people

have these countries might with my partners. It's like, obviously the cost that means you're gonna spend more but idea is I want to give a product where I want to sell it You know the last thing I want to do is I want to sit on this house or this multifamily or this storage unit for 30 60 hundred days 200 days worst case I'd rather build a slightly nicer product spend a little bit more make a little bit less on the back end, but I'm the

product that everyone wants to buy whenever they do go see it. just last week, I'm not tooting my own horn, happened where I had this build, I just wrapped it up two weeks ago, we listed on the market last Saturday, I've had 10 showings at two, gone into contract twice, the first one that fell out. Now it's in a contract to get into selling it, six days in, am I going to make the most I could have, I have friends who built right down the street, I think they're good, they made more than me. But hey, in this economy,

I'm fine with making a little bit less and just getting it off the books and collecting what I can. And a partnership thing got to make sure your partners are also cool with, with that, because that means they're making less money or whatever else. And so it's just, ⁓ you got to be aligned on all those things. feel like.

Jesse Sampley (42:57)

How are you making decisions for what to build exactly? Where are you getting that insight from?

Jake Rodriguez (43:01)

Yeah. So obviously here in Dallas and Fort Worth at this point, I know a lot of the big builders. know a lot of them, like I won't say they're not deal with foreign production builders, but you know, they're companies who are building 50 homes in a one mile area, like in South Dallas, and they build almost the exact same home and they're very successful at it. I know a lot of the big custom home builders who are building the two to four million dollar homes like we're building right now. And so obviously just looking at the comps, walking with them, am able to call all these guys and ask,

their guys are who their subs are they'll be really up front. They're all they want me to win. want them to win. But you know, make a point to, does this house have a waterfall island and is a five feet wide. Okay. Well, cool. I'm going to do the water. Fine. I'm going to make my island a little bit bigger or, like right now this house we're building my partners are really convincing me on like get their point as no homes in this neighborhood have like

big sound system, all the speakers and all the audio. Well, they're like, Hey, Jake, it's worth the $5,000 to like, let's get that in here because no one else has it. And so like stuff like you can look garages, a lot of these homes in this neighborhood, a two car garage, where we're doing a big three car we've actually already had a real to reach out to us that if someone saw our house and they wanted to inquire about, cause we were one of the only ones that had a three car garage. So

Just kind of doing that market research. You hear everyone in real estate saying, do your research, make sure you're, what you need to build, make sure the piece of land you're buying can fit what you want to build. And so that's all just part of the, being the developer, which we're trying to be to make sure that we have the game plan before we ever break ground on

Jesse Sampley (44:35)

Yeah, there was a broker that I was talking to in Tampa and she kind of told a horror story about a builder that was in Miami that came to the Tampa market and built something that was very appropriate if it was in Miami, but it was just very overdone in the Tampa market. Ended up having to sell it for way under value than what he had planned just because, his mindset and probably his budget was set for Miami. And it's like, this is a different market.

Jake Rodriguez (44:52)

Mmm

Yep.

Jesse Sampley (45:03)

you're doing things that, are beautiful, but no one's asking for. So that's a really important aspect of, yes, do things that are going to attract great attention for your home, but also balancing and not doing something that's just no one's asking for and it's gonna cost you. Especially, I mean, it's more critical in a slower market, which is not as much of a concern for you, but when it is a slower market, then it's like, yeah, I'm not asking for this. So great that you have this, but I really don't care.

Jake Rodriguez (45:31)

again, like I said, I'm an engineer and so I'm a numbers guy. facts back and the numbers don't lie. So, you know what your comps are, you can go talk to one realtor, you can talk to five, and more than likely, they're going to pull the same comps for you. Whatever that price per square foot is, like for example, this house, we're hopefully going to contract under today in this nice neighborhood in Dallas is we know the comps are selling between 400 and $440 a foot.

and we see exactly what the photos are, we know exactly what it means to hold, so now it's up to us. How do we wanna play? Some of the comments, do you have a swimming pool? Okay, well do we wanna risk the swimming pool? Do we build our house bigger than everyone else so that way maybe someone gets a bigger house? So those are the things, but no matter what, we all know I'm not gonna sell this house for $500 a foot. So whatever I build, to build it correctly, we have to build it for the budget to still be able to make money at the $400 to $404 a foot.

And obviously, as an underwriter or developer, my goal is, all right, we're selling at the low end, we're selling at

Jake Rodriguez (46:27)

So again, like me as the developer, we know how big the pool need or we know it has a pool. So the idea is do we build a bigger house or whatever maybe you're at all these cool features, but me as the developer, I'm looking at worst case scenario. I'm saying, all right, we're going to sell this thing at the low end at $400 a foot. Well, whether I build a pool, I'll build a bigger house or whatever it might be. I need to make sure that I can still make money at $400 a foot or at the very least back to what we talked about earlier.

If I make nothing, that's whatever. That's a horrible situation, but at least I'm getting my investors their money and the return that we promised them. So that's kind game that you have to play is the numbers don't lie and the facts don't lie. What's sold and it's sold for that dollar amount. And you need to just make sure that you're sticking by it. And that goes with multifamily too. Like I said, when we were looking at buying multifamily a couple of years back, same thing. this complex have...

Jesse Sampley (47:03)

Yeah.

Jake Rodriguez (47:15)

the amenities, have a pool, does it have the fitness center, is it two story, three story, is it old, all that. And it's not like you're gonna sell a 1960s product for the same thing, you're gonna sell a 2010 So you have to just be realistic and not do what your Miami investor did and assume that.

Jesse Sampley (47:32)

Exactly. Do you do anything to where it prepares something in the build prepares for something that a buyer would want to put in? So for instance, it's like, is already pre-plumbed for a pool that you can put in the background. But some things where it's kind of, just to be able to fit budget within that price per square foot, but you're still able on a selling piece and a marketing side.

kind of be able to cast that vision and to say even though this home doesn't have these XYZ features, pre-planned for that. it's.

Jake Rodriguez (48:02)

Yeah, absolutely.

Yeah. No, the one we're building right now that you saw my video on is, we just added a movie room. That wasn't part of our original plans, but we were able to add it we're not going to add all the projectors and everything else, but we're going to have the electrical wiring in the middle of the ceiling. So that way, yeah, they can go pick out their however expensive projector they want. They can just screw it right in the ceiling and be ready for it or vice versa. You know, we're not going to put a pole in that one either. But we're going to have

Jesse Sampley (48:16)

Yeah.

Jake Rodriguez (48:26)

plumbing lines and everything and we planned it to where if they want to the pool it's not going to be a major upbringing to get water to the pool you know what I mean? yeah, to your point there that's definitely part of the thought process and hopefully works out for us.

Jesse Sampley (48:35)

Yeah.

Are you

guys selling any of your own homes or going through real estate companies?

Jake Rodriguez (48:46)

Yeah, no, we're going through realtors. Don't get me wrong. I get asked this all the I can talk. I can kind of go back and forth. I was like, do you want you to sell these houses? Well, my thought is, do what you're good at. You know, I've never sold a don't have the social media truly believe that these realtors, my he ever sees this, he'll probably laugh. he's got a hundred thousand plus followers on Instagram.

Plus I know him he's a go-getter and so that was probably why I chose him and what do you know, that house I just got under contract twice in six days had 200,000 views, 10 showings in like the first four days, boom, we're under contract, full asking price this market. So it's like there's value in that whereas me, I post it, my couple thousand followers, I mean the odds are slim that anyone's ever even gonna see. what you're good at.

Jesse Sampley (49:15)

Wow.

need to

share his contact, because I want to have him on the show too. That would be an interesting aspect to kind of finish it. I love realtors. lot of my friends growing they grew up to be realtors.

It's such an attention game, for me on a marketing side, it is, are you doing this? How you're positioning yourself, especially in a large market to where, you flip a quarter and you lift someone told me you flip a quarter and then you, what do you find underneath? You find seven real estate agents, so depending on the, area, you know, it's so saturated. So it's really cool to see the ones that are winning to see what are your strategies? how are you trying to garnish this

Jake Rodriguez (50:02)

Yeah.

again, part of the reason why I chose him is because I've seen him on social media for the last few years and the dude's a beast. think in 2025 he posted he had 95 closings. realtors close 95 homes in a year? Not very On top of him just being a complete psychopath and he works till midnight every night, he doesn't mess around.

Jesse Sampley (50:24)

Love it.

Jake Rodriguez (50:25)

know he doesn't party, I don't think he has a girlfriend, he's focused fully his career and all that other stuff will come. But that's part of it. so focus on what you're good at. He's not trying to be a bill, he's not trying to be a developer, he's just trying to be a good real estate agent. So I'm trying to do the same thing with developing.

Jesse Sampley (50:39)

I love it. Just because you can doesn't mean that you should, but do rock and roll with what you're really good at and what you love. And like you said, those are strategic partnerships. Could I make a little more money? Yeah, maybe, but there's going to be a handoff because there's, it's going to come with other issues that as a successful business person, yes, I'm going to solve that. I'm going to have to. So I also have to know that is if I get into this, there's going to be issues and I'm going to have to solve those. And that's going to take away time

Jake Rodriguez (50:48)

Yeah.

Jesse Sampley (51:05)

or it's going to take away capital what I'm doing currently? And is it worth the risk?

Jake Rodriguez (51:08)

Yeah,

real quick, that's what I was gonna say. I want to touch on that real quick is, I'm minimizing the risk. Obviously, if I was to sell this $2 million house that I've never sold before, there's a whole lot of risk to me and my investors because that's never happened before. agent who sold this other one for me or we're on a contract on is I paid him the full 6%. A lot of my friends have told me I'm crazy like Jake, why didn't you try and get him down to four or 5 %? You know, well,

My answer now is in hindsight, this is exactly what I was hoping for. Yeah, I'll pay the agent 6 % all day, three to him, three to the buying agent. And if it's under contract and sold within 30 days from the time I listed it, I don't my risk is gone and we're moving on. So that's one of those things I'm willing to pay to overbuild the house a little bit. So hopefully my product is why it was so easy for him to sell, but also how the right guy selling it. So those two things have shown that I think that's a way to beat this down economy. And that's what we're sticking with.

Jesse Sampley (52:01)

And now you've built a rapport with the guy to where if a deal came to where you really needed that extra 2 % or something, it's like, man, you did me so solid over the past. Yeah, of able to work with you. When I was doing a lot of video production,

years ago there was a guy treated me, I was the contractor on the job and he treated me that same way. He didn't negotiate pricing, he paid exactly what we were asking for and that began a really great relationship with that person and when he came to us with other projects

where he said, man, I just don't have the budget for this. I was like, man, I'll work with you, whatever, because you've done me so well in the past that now credited to You've kind of paid it forward because now you've already built this trust. I thought that was a really powerful thing, because yeah, people say that why didn't you get that person to the bare bones? It's like, well, sometimes

Jake Rodriguez (52:42)

Exactly.

Jesse Sampley (52:53)

It's not worth that on a relationship side because if people are asking for it, not everyone's asking for you to negotiate with it. That's not every single person. Can you? Yeah, probably. Everything in life is negotiable. to your point, know your end goal. sometimes it's not worth that 2 % because you're trying to accomplish something.

Jake Rodriguez (52:56)

It's not.

just minimize the risk, get out of the deals and just try and keep that momentum and snowball effect going. That's what it comes down to. So yeah, I agree with you, Jesse.

Jesse Sampley (53:21)

Yeah. Well, man, this has been an awesome conversation. How can people learn more about what you're doing in the Dallas market?

Jake Rodriguez (53:27)

Yeah, so I think Instagram right now is the best way to find me just at Jake Rodriguez 22 trying to put out more content there. Like I said, websites come in. So hopefully maybe you may do another podcast in the next 12 months and we'll have all that to share and LinkedIn and we'll have LinkedIn by being the TikToks and everything else I can share. But right now let's do let's just do Instagram.

Jesse Sampley (53:47)

There we go. Well, man, thank you so much. We'll see down the road and we'll check in and it'll be cool. If I'm in the Dallas market, look you up.

Jake Rodriguez (53:56)

Hit me up brother. Alright man, it was a pleasure. We'll see you later.

Jesse Sampley (53:59)

All right, sounds good.

Jake Rodriguez (54:01)

See ya.