Video production is the full process of planning, filming, and editing professional video content. At Meridian Pursuit, that can include developing the content strategy, planning shots and interviews, filming, drone footage, editing, and preparing finished content for your website, social media, advertising, YouTube, and other marketing channels.

Professional video production can range from $2,500 to $250,000+, depending on the scope of the project. The biggest factors include how the video will be used, the amount of pre-production and planning required, number of filming days, crew size, equipment, turnaround time, editing requirements, and number of revisions during post-production.

At Meridian Pursuit, we start by understanding what you're trying to accomplish, then build the production around your goals and budget.

Videography generally focuses on capturing video. Video production includes the strategy and planning that happens before filming, the production itself, and everything that happens afterward, including editing and preparing the content for its intended use. Our goal isn't just to give you great footage. It's to create content your business can actually use.

We work with businesses throughout Ocala, Marion County, and Florida, including home builders, construction companies, real estate and development, equestrian businesses, tourism and hospitality, professional services, and other established businesses that need professional visual content.

Yes. We capture aerial video and photography for construction projects, real estate, land, businesses, outdoor experiences, and other commercial projects. Drone footage can be incorporated into a larger video production or planned as part of an ongoing content strategy.

Yes. In fact, that's how we prefer to plan many productions. One well-planned shoot can create professional photography, brand videos, short-form social content, website assets, advertising creative, team photos, and other content your business can use across multiple channels.

A brand film is a professionally produced video that tells the story of your business rather than simply advertising a product or service. It can introduce your company, show your people and process, highlight what makes you different, and help potential customers understand why they should choose you.

Yes. We create short-form vertical video for Instagram, Facebook, YouTube Shorts, advertising, and other digital platforms. These can be created as standalone projects or captured alongside larger productions so one shoot produces multiple pieces of content.

Yes. Customer testimonial videos combine interviews with supporting footage to let real customers tell their experience with your business. They're especially useful for websites, social media, sales follow-up, and advertising because they give potential customers another person's perspective on working with your company.

Before someone calls your business, there's a good chance they've already looked at your website, Google Business Profile, social media, or advertising. Professional video and photography help the quality of your online presence better reflect the quality of your actual business and give potential customers a clearer picture of who you are and what you do.

Yes. We create video, photography, drone footage, project updates, customer stories, social content, and advertising creative for builders and construction companies. Content can document a project from the beginning through completion or showcase finished work and the craftsmanship behind it.

Yes. Being based in Ocala gives us access to one of the country's largest equestrian communities. We create video and photography for horse farms, equestrian businesses, events, facilities, trainers, and brands that want to showcase their horses, people, property, and the lifestyle surrounding their business.

We keep it simple. First, we schedule a discovery call to understand your business and goals. Next, we build the content strategy and production plan. Then we confirm the shoot day and capture the video and photography. After production, our team edits and organizes the finished content so it's ready to use.

A content library is an organized collection of your business's professional photos, videos, graphics, and other marketing assets. Instead of creating one piece of content at a time, we plan shoots to build a larger library your team can use across your website, social media, advertising, Google Business Profile, recruiting, and sales.

No. Meridian Pursuit is based in Ocala and primarily serves Ocala and Marion County, but we provide video production and commercial photography for businesses throughout Florida and the whole US by estiblishing and training local teams in your area.